Hip-Hop All-Star, Pro Skaters and Local Community Gathers to Cut the Ribbon and Celebrate the Revitalization of Ninth Ward District NEW ORLEANS, Sept. 26, 2012 /PRNewswire/ — Today, Mountain Dew…
While Natural Products Expo East often gets overshadowed by its massive sister shows, this year's edition, which featured dozens of entrepreneurial beverage brands, certainly held its own. Offering a mild glimpse of post-recession recovery for natural beverage brands and the industry as a whole, Expo East featured a strong showing from beverage suppliers, distributors, and manufacturers, with many showcasing innovative ingredients and sweeteners seen for the first time at the show.
September 21, 2012 — In response to today’s publication of the New England Journal of Medicine, which includes a number of studies and opinion pieces focused exclusively on sugar-sweetened beverages,…
Sharpening its focus on growing trends of health and wellness, Bai Brands has quietly phased out its original line of coffee fruit-infused drinks in favor of its five-calorie Bai5 line. According to Bai Brands founder Ben Weiss, the company ceased production of the original line "about three months ago," and has set sights on careful expansion of the Bai5 brand with a goal of national distribution by the first quarter of 2014.
Sure, 5-Hour Energy gets all the attention.It should: the company is one of the new millennium’s most impressive meatspace success stories, taking the rising tide of energy drinks and rethinking them into a smaller package. If energy drinks are the mega-version of the soda, then 5-Hour Energy is almost a reimagining of the very same morning espresso that has powered Europe for centuries – a tiny shot that, rather than coming hot and bitter, is in a sweet, portable, oh-so-American package.
San Francisco, Sept. 25, 2012 — Today, ALO Drink, a fast-growing aloe vera-based drink brand debuts two full-length music videos following the release of ALOtones, an album created in collaboration…
Now that it’s bottled and available – for now, pretty much only in Boston, via Blue Coast distributing, but soon to roll out in New York – the company is looking for a full-time CEO to run the business.
Opposition to Unpopular Board of Health Vote Growing NEW YORK, Sept. 24, 2012 /PRNewswire-USNewswire/ –– New Yorkers for Beverage Choices continues to gain strength in numbers, increasing to more than…
WILMETTE, IL – Imbibe, Inc., an industry leader in flavor and beverage development, announced the appointment of Takashi Nakamura as Vice President of Research and Development. As the former Sr.…
Having a potential consumer sample a product and enjoy it enough to buy it is a key step in the successful launch and development of a new beverage brand. However, few entrepreneurial beverage companies fully understand how to most effectively generate the kind of buzz and excitement that is so important to a brand's success. BeverageSchool.com can help and offers crucial guidance on how to create and execute a successful field marketing and sampling strategy.
As I write this column, summer is easing off and soon it will be time to stow the t-shirts away. (At least it will be for those of you for whom t-shirts don’t qualify yet as year-round “business casual” attire.) So I thought it might be fun to riff on t-shirts, given their inextricable role in the beverage business. After all, folks’ reception to t-shirts can be a great gauge of brand health, particularly in image-driven categories like beer and energy drinks.
Although there were mockups and flavors – even sampling -- and an accompanying bubbly giddiness at the Honest Tea Expo East booth, there was no confirmation that the brand will be rolling out a line of carbonated soft drinks.
It’s that time of the year where beverage companies are looking to add to their team as they prepare for 2013. That’s why we’re pleased to offer a limited time…
Chattanooga, TN – The Double Cola Company is pleased to announce a new partnership, which will expand Double Cola’s distribution in Kentucky and Ohio. Winchester Wholesale of Winchester, Ohio has…
