News

PepsiCo Launches PepsiCo10 Incubator Program in Brazil

PepsiCo10 Brazil Engages Entrepreneurs and University Students in the Search for The Next Big Thing in Emerging Technology Marks First Program Focusing on an Emerging Market SAO PAOLO and PURCHASE,…

FASTBALL Energy Launches in Chicago

PHOENIX, AZ, September 24, 2012 – Hall of Fame Holdings LLC, a company that owns and distributes celebrity-partnered food and beverage products nationwide, announced today the introduction of its new…

Voss Appoints former Snapple CMO Gilbert to Group CMO

Voss of Norway announced today the appointment of Ken Gilbert, effective October 1st, 2012. Mr. Gilbert is the former CMO of the Snapple Beverage Group before it was sold by…

Fighting Functional Myopia

You’d think Carl Sweat, the hard-charging CEO of FRS, would have it easy by now. Strong investors, a dynamite functional additive, popular endorsers and clever marketing have been wrapped together into a very cold-box-friendly package. But the company is still fighting it out every day, trying to convince consumers that the quercetin compound that powers the product is worth its sometimes challenging taste and its hard-to-define health benefit.

Spotlight Category: Single Serve Fruit Drinks

It’s amazing what distribution can do – look at FUZE, which is coming on strong in single-serve, and at Lipton, which is also showing major growth in what is a very minor part of its line (Brisk). Meanwhile, wouldn’t you love to get a peek at Tum E Yummies’ Wal-Mart numbers, since they just passed Bug Juice in the big four-channel listing? That’s strong growth for a company that continues to move up in the pack.

BODYARMOR SuperDrink™ Reels in Baseball Superstar Mike Trout

Los Angeles (September 20, 2012) – BODYARMOR SuperDrink™ announces Los Angeles outfielder Mike Trout as its newest partner and shareholder. The partnership marks the first-ever national endorsement deal for the…

Cleansing the Juice Category: Blueprint Juice

Overindulgence. It’s an issue that has plagued man since the beginning of time; after all, what urbanite doesn’t enjoy heathen-like amounts of food and booze on occasion? Sprung from such urges is a burgeoning beverage category of juice cleanses, enabling the body an opportunity to detoxify itself. One of the most popular of those cleanses is BluePrint, a direct-to-consumer company that produces blended organic juices designed to counteract the effects of such binges.