Zola Launches New 1 Liter Tetra Pak for Coconut Water

San Francisco, CA (October 26, 2012) – Zola®, maker of the fastest selling Coconut Water and Açaí Juices in the United States¹, today announced that it has added a NEW All Natural Coconut Water in a larger 1 Liter format. Each serving offers five essential electrolytes (sodium, potassium, calcium, phosphorus and magnesium), more potassium than one whole banana, and is the most delicious and refreshing way to replenish, rehydrate, and recover.

Zola entered the fast growing Coconut Water category in March 2012 with a 17.5 ounce can and has quickly become the fastest turning single serve Coconut Water in Conventional Grocery. “Coconut Water is a rapidly growing category and appeals to our healthy, active core consumer base,” says Founder and CEO Chris Cuvelier. “Our 1L Coconut Water is packaged in an eye-catching 33.8oz Tetra Pak has received increased exposure at grocery stores nationwide and it has quickly become the fastest selling Coconut Water in the past three months.”

The addition of two Coconut Water SKUs over the past 12 months compliments Zola’s lineup of Açaí Juices and makes for a very well rounded better-for-you brand. “Listening to our brand loyalists’ ideas and comments made the expansion of our Natural Coconut Water an easy decision,” says Cuvelier. “Our consumers wanted the hydration benefits and great taste of Zola’s Coconut Water in a larger format that they could enjoy at home or take with them when on the go .”

Zola has become the fastest selling Açaí Juice and Coconut Water brand and continues to expand with nationwide retail partners and distributors. Zola’s Coconut Water and Açaí Juices are available nationwide including Dominick’s, Duane Reade, Lucky/Save Mart, Raley’s, Safeway, ShopRite, Stop n’ Shop, and Vons locations, as well as online at Amazon.com.

About Zola:

At Zola, we are fanatical about traveling the globe in search of the best ingredients. Our mission is to go to the source, and our promise is to produce only the best-tasting, most nutritious and authentic functional beverages for our consumers. Zola is the maker of the fastest growing Açaí Juices and fastest selling Coconut Water in the United States. For more information about Zola, please visit DrinkZola.com.

¹ AC Neilson (Spins Conventional) TOTAL US FOOD, 12 weeks ending 9/29/12