News

WSJ: NY AG Is the One Probing Energy Drinks

Remember that request for information from a state attorney general we wrote about not too long ago? According to the Wall Street Journal -- which cited unnamed sources -- the probe was initiated by New York's attorney general, Erik Schneiderman.

Vita Coco Signs Four NFL Players as Endorsers

On the eve of the 2012-13 NFL season, Vita Coco announced today that it has signed four professional football players to join its roster of athlete endorsers. San Francisco 49ers tight end Vernon Davis, Arizona Cardinals wide receiver Larry Fitzgerald, Denver Broncos wide receiver Eric Decker, and Chicago wide receiver Devin Hester will represent the coconut water brand and appear in ads promoting its message of "Hydrate naturally."

Eppel Joins New Leaf Brands Board of Directors

Veteran Executive to Chair Compensation Committee OLD TAPPAN, NJ–(Marketwire – Aug 23, 2012) – David N. Fuselier, Chairman and CEO of New Leaf Brands, Inc. (PINKSHEETS: NLEF), announced today that…

New Leaf Founder Skae Starts Scout Beverage

Eric Skae, who stepped down last year as the head of New Leaf Brands, the tea and juice company he started and ran for several years, has re-surfaced with a new beverage business consulting practice.