August 16, 2012 — When a two-day product test of bai5 Antioxidant Infusions resulted in remarkable, high-volume sales during a recent weekend, Stew Leonard’s, a family-owned chain of supermarkets headquartered…
Starbucks has announced plans to dramatically increase the production and distribution capacity of Evolution Fresh juices with the construction of a new juicing plant in Southern California. Starbucks, which acquired the ultra-premium juice company in November, will replace the company's current manufacturing plant in San Berdardino, Calif. with a new high-tech facility in Rancho Cucamonga, Calif., set to open in late 2013.
Poland Spring® Brand Inspires Runners to Perform at their Best as the Official Bottled Water of the 2012 Rock ‘n’ Roll Providence Half Marathon PROVIDENCE, R.I., Aug. 15, 2012 /PRNewswire/…
Although its co-founder said that Guayaki isn’t one of those brands trying to get into Target, with the launch of its new sparkling drink line, the yerba mate company may end up there anyway. Aiming to elicit greater trial and exposure of yerba mate among mainstream consumers Guayaki recently launched a line of sparkling yerba mate products in May. David Karr, the co-founder and vice president of marketing for Guayaki, said the line is the company’s “most successful product launch ever.”
Thanks to the miracle of smart phones, my contacts often zap me photos of interesting store displays they spot in their market meanderings. One subset that we occasionally flag consists of ridiculously hot deals on purportedly super-premium beverages. And despite rhetoric from top brass to the contrary, it’s easy to get sucked into brand-equity-draining deals when you’re trying to hit a volume number or appease an important retail customer.
Sparkling Waters a Favorite Among Families as a Healthier Alternative to Soda LOS ANGELES, Aug. 15, 2012 /PRNewswire/ — Unique Beverage Company, LLC is thrilled to announce the expansion of…
He’s kept a low profile since helping sell early acai competitor Bossa Nova to Sunny Delight Beverage Co., but REBBL CEO Palo Hawken hasn’t been completely out of the beverage business, he’s happy to say. In fact, REBBL is the "sort of the brand concept I’ve been working on for a lifetime,” Hawken told BevNET.
Tuesday, August 14, 2012 — Play some ball, restore your core, and have an unforgettable experience. The small hometown of Major League Baseball’s Iron Man, Cal Ripken Jr., plays host…
Los Angeles (August 14, 2012) – BODYARMOR SuperDrink™ announces today that Rob Gronkowski, pro football Superstar, has joined BODYARMOR SuperDrink™ as partner in a multi-dimensional agreement. The partnership will focus…
Artists will create songs inspired by their hometown faithful; Available for free download through the 2012 NFL season NEW YORK, Aug. 14, 2012 /PRNewswire/ — Pepsi and the National Football…
Patents cover magnesium compositions and uses for cognitive function and neurological disorders. CITY OF INDUSTRY, Calif., Aug. 14, 2012 /PRNewswire/ — AIDP, Inc., the distributors of Magtein™ magnesium L-threonate, expected…
It wasn’t slowed by the downturn, it has benefited from health and wellness trends and has been the category into which many exciting new brands have launched and grown. For each of those reasons, RTD tea is a category that remains at a rolling boil: total sales of RTD in the U.S. were up by 7 percent in 2011, according to Euromonitor International – and have moved from just over $5 billion to just under $8 billion since 2006.
On the heels of a stock fiasco that has seen its share price plummet in recent days, Monster Beverage Corp. has authorized an additional $250 million repurchase of its outstanding common stock. Monster's announcement today appears to be an attempt to stem the tide after revealing last week that its second quarter earnings came up slightly short of analyst expectations and the company's disclosure that it had received a subpoena from an unnamed state attorney general.
Sports and nutrition brand FRS announced it is terminating its deal with PepsiCo at the end of the year and turning much of the responsibility for its chain account management to sales/distribution organization L.A. Libations. FRS uses PepsiCo’s distribution system to reach major grocery and drug chain accounts, however, the system is also employed by Gatorade and the arrangement has resulted in FRS failing to receive the kind of support it felt it needed, according to CEO Carl Sweat.
