News

FRS Quitting Pepsi System, Enters Partnership with L.A. Libations FRS Quitting Pepsi System, Enters Partnership with L.A. Libations

FRS Quitting Pepsi System, Enters Partnership with L.A. Libations

by Jeffrey Klineman,

Sports and nutrition brand FRS announced it is terminating its deal with PepsiCo at the end of the year and turning much of the responsibility for its chain account management to sales/distribution organization L.A. Libations. FRS uses PepsiCo’s distribution system to reach major grocery and drug chain accounts, however, the system is also employed by Gatorade and the arrangement has resulted in FRS failing to receive the kind of support it felt it needed, according to CEO Carl Sweat.

Reed’s Inc. Reports First Profitable Quarter of 2012

by Press Release,

Reed’s Inc. Reports Second Quarter 2012 First Profitable Quarter. 39% Gross Margin Improvement LOS ANGELES, CA–(Marketwire – Aug 13, 2012) – Reed’s, Inc. (NASDAQ: REED) maker of the top-selling sodas…

Presto Lifts Introduces Power Stak Lite Line

by Press Release,

ATTLEBORO, MA ¾ Long known as the leader in manual stackers, Presto Lifts Inc. introduces the availability of a new line of fully powered stackers with a lifting height of…

ZICO Eyes Gold, Named “Official Coconut Water of the Olympic Games” ZICO Eyes Gold, Named “Official Coconut Water of the Olympic Games”

ZICO Eyes Gold, Named “Official Coconut Water of the Olympic Games”

by Ray Latif,

The curtain may have closed on the 2012 Summer Olympics in London, but ZICO's partnership with the international games is just getting started. Last week, ZICO announced that it was named "the Official Coconut Water of the Olympic Games," a designation based on parent company The Coca-Cola Co. Inc.'s sponsorship of the Olympics, and one that provides the coconut water company with the same marketing rights as Coke through the duration of its current sponsorship.

George Marinos Named Takasago Manager, Flavor Applications

by Press Release,

Rockleigh, New Jersey, August 8, 2012 – Brian Buck, Senior Vice President and General Manager, Takasago International Corp. (USA) Flavor Division, announced that Takasago Flavors has appointed George Marinos as…

Liquid Risk: Beverage Companies Spend Millions to Conserve Water Liquid Risk: Beverage Companies Spend Millions to Conserve Water

Liquid Risk: Beverage Companies Spend Millions to Conserve Water

by Ray Latif,

Concerned about the long-term risks of water shortages, the top beverage companies in the world are spending millions of dollars every year on conservation and sustainability efforts to protect access to the crucial ingredient, according to a recent article by the Associated Press.

Monster Facing AG Investigation — and Beasties Monster Facing AG Investigation — and Beasties

Monster Facing AG Investigation — and Beasties

by Jeffrey Klineman,

Energy Drink juggernaut Monster Energy revealed yesterday that it is facing a subpoena from an unnamed state attorney general concerning the brand -- and also received notice it was being sued by a well-known rap group.

The Bloomberg Ban The Bloomberg Ban

The Bloomberg Ban

by Jeffrey Klineman,

Regular readers of this column (all nine of you) are aware that I’m not one to blast regulation. In fact, my knee tends to jerk the other way, believing that, grandstanding aside, the social obligations of a business mean that most regulations are worthy of strong consideration and adoption.