SPACHO, a New Gazpacho-Inspired, All-Natural 100 Percent Vegetable Juice to Launch at Natural Products Expo East

Miami, FL (September 17, 2012) – FreshForward Beverages today announced that it will launch its new SPACHO brand gazpacho-inspired vegetable juice at Natural Products Expo East in Baltimore, MD on September 20th, 2012. Inspired by an authentic Andalusian gazpacho recipe, all-natural, 100% vegetable juice SPACHO is made with Italian tomatoes, cucumbers, bell peppers, extra virgin olive oil and sherry wine vinegar, and seasoned with garlic, pepper, onion, cumin and sea salt. The result is a next generation veggie juice with a “Deliciously Mediterranean” taste.

SPACHO was created by FreshForward Beverages Founder and President Romano Palenzona, a successful restauranteur who sought a more savory vegetable juice. After speaking with family, friends and consumers, Palenzona developed SPACHO from an authentic Andalusian recipe to give vegetable juice lovers a new and delicious Mediterranean taste experience.

“SPACHO takes veggie juice taste to a dramatically new level that can expand the category,” said Palenzona. “The Andalusian recipe and Mediterranean ingredients make for a more vivid taste that surprises and delights. And yes, it makes a wicked Bloody Mary, too.”

Focused on the natural, specialty and gourmet channels, SPACHO recently signed a brand management agreement with Cascadia Managing Brands, who will assist with the brand and manage distribution.

“Taste rules, and SPACHO is real taste news in a veggie juice category that hasn’t realized its potential because of the taste limitations of current brands,” said Bill Sipper, Managing Partner at Cascadia Managing Brands. “SPACHO, with its Mediterranean taste profile, can change the game. The brand is at the intersection of natural and gourmet, it appeals to multiple healthy lifestyle segments and a growing number of Spanish speaking consumers, it’s loaded with the antioxidant lycopene and vitamins, and it’s consistent with the Mediterranean diet. But above all it tastes dramatically different.”

SPACHO is packaged in convenient, stylish 10 fl oz (298 ml) PET bottles. One bottle provides two daily veggie servings.


SPACHO brings Mediterranean taste to the veggie juice category. Derived from an authentic Andalusian gazpacho recipe, all-natural, 100% vegetable juice SPACHO is made with authentic, selectively sourced Mediterranean ingredients. The result is a dramatically new taste profile that delights current veggie juice drinkers and attracts new users to the category. SPACHO was developed by Romano Palenzona, Founder and President of FreshForward Beverages.

About Cascadia Managing Brands

Cascadia Managing Brands is a leading consumer package goods brand management firm with deep expertise across all key areas of food and beverage business including sales, marketing, planning, training, finance, operations, logistics and general management. Cascadia principals have over 70 years of beverage experience, including Carvel, Clearly Canadian, Evian, Fresh Samantha (Odwalla), Hint, Naked Juice, The Switch, Snapple, Zico, and more.