News

MAKA Launches in The Fresh Market

MAKA’s organic RTD wheatgrass beverages are available chain-wide on the cold shelf in The Fresh Market’s 161-stores.

Taste Radio: The Simple Maxim That Made Michele’s Granola A Profitable Category Leader

Michele Tsucalas and Oliver Buccicone, the founder and CEO, respectively, of super-premium granola brand Michele's Granola spoke about how focusing on “premium simplicity” has enabled it to scale while maintaining its rustic package design and positioning, the brand’s patient path to distribution in conventional grocery and why examining every cost is key to being cash-flow positive and profitable.

Lemon Perfect Names Former Onda COO Kimmell as Chief Supply Chain Officer

Lemon Perfect is bringing on David Kimmell, a former operations head at Onda and Spindrift, as its Chief Supply Chain Officer. Founded in 2017, Lemon Perfect produces a line of sugar-free flavored waters made with lemon juice, positioned as a better-for-you alternative to lemonade.

Sneak Energy Launches Caramel Apple Flavor for Halloween Campaign

Dynamic drinks brand Sneak Energy will launch its own branded ouija board as part of its new Halloween campaign - Satanic Cult. Stirring up a cauldron of excitement this spooky season, the UK’s leading powdered energy drinks brand will also launch a new flavour, Candy Apple, as well as themed merch encouraging customers and fans to embrace the supernatural.

Barcode Becomes Official Sponsor of the Brooklyn Nets

Functional beverage brand Barcode has been building its business through tight connections in the NBA. Now, the L.A.-based brand is upping the stakes from players to teams, announcing today it has been named the official fitness water of the Brooklyn Nets.

Victor George Spirits Releases Fort Mose’ 1738 Rye Whiskey

Victor George Spirits announced today the release of its Fort Mose’ 1738 Rye Whiskey, the second product under the brand with the other being gold medal award winning Fort Mose’ 1738 Bourbon released in June of 2022.