Story jumped into the paper likely on the rumors of Coke's potential for a play for Monster Energy, but despite some analysts squawking that the company needs to take leadership in all categories, there's an equal number of claims that the company, with 500 brands, has trouble focusing as well.
BEVERLY HILLS, Calif.–(BUSINESS WIRE)–With people making the seasonal switch from hot to cold coffee, Wolfgang Puck Iced Coffee (WPIC) is looking forward to another sizzling summer growth spurt in sales,…
Johnson, Bird, Ewing, Robinson, and Pippen Together Again on 20th Anniversary Cans of Sunkist, 7UP, A&W Root Beer, Canada Dry, and Sun Drop COLORADO SPRINGS, Colo. & PLANO, Texas–(BUSINESS WIRE)–Sunkist…
From Exclusive Content to a Limited Edition Can and Flavor, DEW Invites Avid Fans to “Go Inside Gotham City and Rule the Streets with DEW” PURCHASE, N.Y., May 14, 2012…
Hot on the heels of Pepsi NEXT, the Coca-Cola Co. is rolling out a pair of mid-calorie CSDs of its own, taking Sprite and Fanta into 70-calorie cans sweetened with a mix of sugar, stevia and erythritol.
More news from the burgeoning world of beverage-related class-action lawsuits as Lifeway becomes the latest company to be hit with allegations that its drinks do not provide their advertised health benefits.
Frutarom Industries Ltd., one of the ten leading flavors and fine ingredients houses in the world appoints Holger Riemensperger General Manager of its Global Health Business Unit. Riemensperger joins Frutarom…
Yesterday, PepsiCo announced a number of leadership changes in its recently formed global groups organization, according to an internal memo obtained by Ad Age. The shake-up in executive positions is part of Pepsi’s strategy to promote greater innovation and forward thinking as a global company and will be followed by a "100-day rollout plan" designed to align employees around the new approach.
Brewbound, BevNET's site dedicated to craft beer, has released the preliminary agenda for its upcoming business conference for craft brewers. The Brewbound Craft Beer Session will be co-located with BevNET Live, and held on Tuesday, June 5th at the Metropolitan Pavilion in New York City. The outstanding speaker lineup will include a keynote address from Greg Koch, the CEO and co-founder of Stone Brewing Co.
Watch Sawyer Frye of North Carolina Perform “Love & Drink Your Oats” PALM BEACH GARDENS, Fla.–(BUSINESS WIRE)–The judges for the Simpli™ OatShake jingle competition have awarded the $2,000 Grand Prize…
Red Bull has unveiled a new TV ad that will be the company's first broadcast spot during the NBA playoffs. The TV ad is part of the company's "World of Red Bull" campaign and features L.A. Clippers star Blake Griffin and celebrity skateboarder Travis Pastrana, as well footage from DJ and break dancing competitions and 1-on-1 basketball games played on Alcatraz Island. The ad will air during playoff games on ESPN, ABC, and TNT.
FOSTER CITY, Calif., May 10, 2012 /PRNewswire/– The FRS Company, manufacturer of the Healthy Performance(TM) line of products, announced the launch of two groundbreaking new beverages: Healthy Slim(TM), to support…
Ralph’s To Feature 10,000 Cases Of Taste Nirvana All-Natural Thai Beverages LOS ANGELES (May 9, 2012) – Beginning May 9th, all California and Las Vegas Ralph’s locations will be promoting…
Last week's reports of a possible acquisition of Monster Beverage by Coca-Cola sent shares of the energy drink giant on a colossal roller coaster ride, initially soaring into the stratosphere, only to come tumbling back to earth after Coke addressed the news as speculation. However, shares of Monster Beverage are once again surging after the energy drink giant announced record first quarter sales and profits and easily bested Wall Street estimates for the three-months ending March 31, 2012.
