News

Artiste Celebrates Ten Year Anniversary

Waldwick, NJ –May 9, 2012 – Artiste, a global flavor and fragrance specialty company, is celebrating its 10th anniversary.  Over the years, Artiste has provided the finest quality flavor and…

Monster Beverage Corporation Purchases Building at KPC Summit

One of Corona’s Largest Employers Relocates to Office Campus at McKinley and the 91 CORONA, Calif.–(BUSINESS WIRE)—The KPC Group is pleased to announce that Monster Beverage Corporation (NASDAQ: MNST), formerly…

Coke, Pepsi, ABA Join Forces to Fight NYC Anti-Soft Drink Ads

Beverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft drinks to obesity, Coca-Cola and PepsiCo are mad as hell, and they’re not going to take it anymore! Now, Coke and Pepsi are working with the ABA to roll out a new ad campaign in NYC that touts new lower-calorie beverages and smaller package sizes to show that industry is doing its part in the fight against obesity.

Vita Coco Coconut Water Signs Texas Rangers’ Josh Hamilton

Top athlete trades up to coconut water and endorses Vita Coco brand in upcoming advertising and marketing campaigns NEW YORK–(BUSINESS WIRE)–Vita Coco, the country’s best-selling fresh coconut water brand, today…

Campbell Launches V8 V-Fusion Sparkling Drinks

Melding consumer demand for healthier beverage options and a rising tide for sparkling juice drinks, Campbell Soup has introduced new carbonated varieties for its V8 V-Fusion line. V8 V-Fusion Sparkling drinks contain one 50 calorie serving of fruits and vegetables with no added sugar, artificial colors, flavors or preservatives.