PURE SWISS Fortifies its Distribution Network in California

San Francisco/Zurich, June 12th 2012 – PURE SWISS Inc, a Swiss-based premium mineral water brand continues to expand its presence in California with two new distributors. United Natural Foods, Inc (UNFI) and Geyser Beverage Co. will help satisfy the needs of the health conscious consumers by bringing PURE SWISS’ healthy premium mineral water to all Californians.

“We are very thankful to UNFI and Geyser Beverage for providing PURE SWISS the opportunity to bring clean alkaline mineral water to the broad market in California. Being the only Swiss Mineral water brand in the US market provides a unique offering for our distribution partners as well,” said Alex Fries, CEO of PURE SWISS.

UNFI will carry PURE SWISS in both sparkling and still as well as in glass and PET bottles. UNFI deepens PURE SWISS’ reach with access to over 23,000 customer locations across the United States and Canada. UNFI serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel.Geyser Beverage Co. will carry PURE SWISS in sparkling and still as well as in glass and PET bottles and will help strengthen and expand PURE SWISS’ presence in the San Francisco Bay Area.

The increased distribution points in California at local markets, convenience stores, and restaurants serviced by UNFI and Geyser Beverage Co, will help to scale the explosive retail growth which PURE SWISS experienced in 2011. PURE SWISS will continue rolling out with new distribution partners and complete the company’s national distribution network in the coming months.


PURE SWISS Inc., a subsidiary of PURE SWISS Holding in Switzerland, is a privately held company in operation since early 2009. Its mission is to bring healthy refreshing mineral water straight from high in the Swiss Alps to consumers worldwide. PURE SWISS mineral water available in both glass and PET is naturally alkaline, low in both sodium & nitrates, and contains an array of essential electrolytes – simply healthy and refreshing. PURE SWISS is available in California, at leading supermarkets and natural food retailers such as Bristol Farms, Andronico’s, Berkeley Bowl, Draeger’s Markets, BevMo and WholeFoods.