News

PepsiCo Launches Star Wars-Themed Marketing Campaign for Brisk

PepsiCo has introduced new Star Wars-themed advertising, social media initiatives, and packaging to promote its Brisk iced tea and juice drinks, according to an article in The New York Times. The new marketing campaign will enlist characters from Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D,” which is set for release next month. The campaign is designed to expand upon Brisk’s strong social media presence and increase sales within its target market of young adults, particularly males aged 18-29.

HINT Partners with Fresh Diet Program

MIAMI, Jan. 4, 2012 /PRNewswire/ — The Fresh Diet America’s premier at-home meal delivery company announces today that it has recently partnered with HINT Water and Fitness Expert Jessica Smith…

Sensient Flavors Predicts 2012 Flavor Trends

INDIANAPOLIS, Ind. — Sensient Flavors, one of the world’s leading flavor companies, has announced its flavor trend predictions for 2012. The list was developed using Sensient’s proprietary predictive process that…

Jones Soda Co. Secures $2 Million Credit Facility

SEATTLE, WA, Jan 03, 2012 (MARKETWIRE via COMTEX) — Jones Soda Co., a leader in the premium soda category and known for its unique branding and innovative marketing, today announced…

Alternative Sweeteners on the Rise

Led by greater market penetration and use of the stevia extract rebiana-A (reb-A), U.S. demand for alternative sweeteners will rise by 3.3 percent annually through 2015, according to a new report by market research firm Freedonia. The report indicates that the alternative sweetener market will reach $1.4 billion in sales within three years and that despite a sluggish diet soft drink market, high intensity sweeteners, including aspartame and sucralose, will remain the largest selling products within the category.

Pepsi Tweet Explained: Street King Nabs Honickman Distribution

Pure Growth Partners' co-founder Chris Clarke has lent some context to business partner Curtis "50 Cent" Jackson's Twitter message that his company had signed a deal for Pepsi to distribute Street King energy shots. According to Clarke, Street King has landed a key independent Pepsi distributor, the Honickman Group, which is known for its powerful execution in the New York and Mid-Atlantic regions.

50 Tweets: Street King into Pepsi

We’re still chasing this, but over on twitter, the ever-tweeting rapper/actor/occasional beverage mogul Curtis “50 Cent” Jackson has told the world that his Street King energy shot has begun some…

RevNutrition.com Now Carrying Fighter Energy

DELRAY BEACH, FL – Fighter Energy, a brand that provides a healthier, more convenient energy drink to consumers, is now available on RevNutrition.com. Fighter Energy is convenient and portable, with…