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Fighter Energy Now Available on Amazon.com

by Ray Latif, Jan. 3, 2012 at 9:51 am

DELRAY BEACH, FL – Fighter Energy, a brand that provides a healthier, more convenient energy drink to consumers, is pleased to announce that its line of products is available for…

OJO Available on ThirstMonger.com

by Jeffrey Klineman, Dec. 29, 2011 at 3:35 pm

New York, December 29, 2011: OJO fortified eye care nectar, the world’s first Dr. formulated eye care beverage that helps protect and preserve vision, is thrilled to announce the product…

Pulse Beverage Continues Cabana Roll-Out Into Southeast US by Partnering With Budweiser-Busch Distributing

by Ray Latif, Dec. 27, 2011 at 10:52 am

DENVER, CO, Dec 14, 2011 (MARKETWIRE via COMTEX) — The Pulse Beverage Corporation (“Pulse” or the “Company”), makers of Cabana(TM) 100% Natural Lemonades and the PULSE(R) brand of “good-for-you” NutriPurpose(TM)…

Pitaya Plus Sprouts in First Year

by Ray Latif, Dec. 22, 2011 at 2:59 pm

In the 11 months since its debut, Pitaya Plus has made significant strides in the distribution of its antioxidant-rich beverage. Despite hitting the market at a time when U.S. consumer knowledge of pitaya is very low (it’s more common name, dragon fruit, is a little better known), Pitaya Plus has resonated with natural foods retailers and consumers who have taken to its message of health and wellness and applauded the company’s focus on fair and sustainable business practices.

Pepsi Returns to the Super Bowl in 2012 With Two Television Commercials

by Ray Latif, Dec. 22, 2011 at 9:54 am

Pepsi MAX to Debut New Commercial on Christmas Eve PURCHASE, N.Y., Dec. 21, 2011 /PRNewswire/ — PepsiCo announced today that Pepsi will return to the Super Bowl in 2012 with…

NATUREX Announces Acquisition of PEKTOWIN, a Polish Company Specializing in Pectins and Fruit and Vegetable Juice Concentrates

by Ray Latif, Dec. 22, 2011 at 9:49 am

Avignon (France), December 22, 2011 – NATUREX, the global leader in specialty plant-based natural ingredients, announces it has reached an agreement with the Polish Industrial Development Agency (Agencja Rozwoju Przemys?u…

Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 – Part 2

by Ray Latif and Joshua Pratt, Dec. 21, 2011 at 2:55 pm

Here are the final three presentations from New Beverage Showdown 2: Runa, 82Go, and the winner of the competition, Coco Café.…

FRS: “Tebow Effect” in Full Force

by Jeffrey Klineman, Dec. 21, 2011 at 2:55 pm

The Denver Broncos might have lost last Sunday, but they’re still “Tebowing” at FRS. The functional beverage company, which relies on the antioxidant quercetin to provide an energy boost, has…

Coca-Cola Spreads Holiday Cheer in Local Towns Through Quarter Million Dollar-Plus Donations

by Ray Latif, Dec. 21, 2011 at 10:12 am

Coca-Cola Celebrates the Giving Season with Toys for Tots, “Arctic Home” Campaign ATLANTA–(BUSINESS WIRE) –Oh, what fun it is to give! Coca-Cola is making spirits bright this holiday season with…

National Beverage Delivers Hope…For the Kids of St. Jude

by Ray Latif, Dec. 21, 2011 at 10:06 am

FORT LAUDERDALE, Fla., Dec 20, 2011 (GlobeNewswire via COMTEX) — National Beverage Corp. /quotes/zigman/75857/quotes/nls/fizz FIZZ +0.18% is once again offering consumers across the nation the opportunity to give the ‘most…

Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 – Part 1

by Ray Latif and Joshua Pratt, Dec. 20, 2011 at 4:58 pm

After an energetic and dramatic debut at BevNET Live Summer 2011, BevNET reprised the “New Beverage Showdown” at our recent winter conference in Santa Monica. The beverage brand competition - developed in partnership with Coke's Venturing and Emerging Brands Unit – offers the founders of six new companies the opportunity to showcase their business plan and products in front of a panel of expert judges. Here are the first three presentations, from Joia, HDX, and Jetway; you’ll be able to view the remaining three tomorrow.

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