XYIENCE, BJ’s Wholesale Deal Another Big Boost for Xenergy’s East Coast Presence

LAS VEGAS (February 13, 2012)XYIENCE Xenergy, the official energy drink of the UFC, continues to increase its presence on the East Coast, this time in a deal with BJ’s Wholesale Club. The relationship puts the sugar-free, zero-calorie energy drink in nearly 200 club stores in 15 states. Starting in early February, Xenergy will be available to BJ’s shoppers in two-flavor variety 12-packs: Xenergy Premium Mango Guava and Cran Razz.

The relationship gives Xenergy retail shelf space in the following states: Connecticut, Delaware, Florida, Georgia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island and Virginia.

“The East Coast continues to be an important focus for XYIENCE, and our relationship with BJ’s Wholesale Club is a big win for our brand. Their team understands our brand’s unique appeal to the fitness lifestyle and embraces a grassroots approach to marketing, which will result in big success on the retail floor,” says Reuben Rios, XYIENCE vice-president of U.S. sales.

The news comes on the heels of XYIENCE’s renewal with its national brand agreement with Circle K and several new distributor relationships in the New York Metro area, which add to the brand’s reach on the East Coast.

About BJ’s Wholesale Club

BJ’s is dedicated to providing members with high-quality, brand-name food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores.  BJ’s carries the most product variety of any wholesale club with more than 7,000 items, including supermarket-sized staples, USDA “Choice” meats, all-natural and certified organic products and stock-up items. BJ’s is the only wholesale club to accept all manufacturers’ coupons and for greater convenience, offers the most payment options including EBT.

Headquartered in Westborough, Massachusetts, BJ’s Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States.  The Company operates 195 clubs and 107 gas stations in 15 eastern states.  Learn more and shop online at BJs.com or for exclusive content visit Facebook.com/bjswholesaleclub and Twitter.com/bjswholesale.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.

Xenergy (pronounced zen-er-gy)

XYIENCE Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate.  Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush.  Xenergy is available throughout the United States and Canada.