NACS: Pepsi Revs Up Energy, Revamps Cold Brew
Pepsi is sprucing up its diverse mega-brand portfolio with new products, packaging and positioning, all of which were on display at the NACS trade show this week.
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This Week’s New Products: Apple Crumble THC Seltzer, G Fuel, Koia, Super Coffee and More
In this week’s new products roundup, Super Coffee gets XXTRA caffeinated at the 2023 NACS Show, Simply Crafted takes inspiration from a classic autumn dessert and G Fuel teams up with Jason Voorhees to Hack ‘n Slash.
Zuckerman Honickman President to Leave Family Business
Michael Zuckerman, president of beverage packaging provider Zuckerman Honickman (ZH), is preparing to exit the company co-founded by his great grandfather, effective January 1.
Santa Teresa Rum Launches Its First Limited-Edition Expression
Santa Teresa Rum, renowned for its award-winning, handcrafted and expertly blended Venezuelan super premium aged rum, proudly announces the launch of Santa Teresa 1796 Speyside Whisky Cask Finish.
Taste Radio: The Best Ways To Generate Buzz? Innovate, Collaborate & Breathe Fire.
Can you pair tinned fish and beer… in the same can? Kids’ cereal flavors in protein drinks – does it work? Is chili crunch and ranch dressing the perfect duo? And, why are we losing it over a “Dragnum”? The hosts discussed how brands are attempting to grab our attention and generate sales via innovation, package design and unexpected collaborations.
Yellowstone Bourbon Launches New Advertising Campaign
Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Kentucky-based Limestone Branch Distillery, a stop on the world-famous Kentucky Bourbon Trail craft tour – announced it has rolled out three new ads, along with a new ad-buy strategy to expand its reach.
Watershed Distillery Releases New Batch of Bourbon Finished in Apple Brandy Barrels
Watershed Distillery is releasing batch four of its award-winning bourbon finished in apple brandy barrels.
Never Say Die Ventures Beyond Bourbon With Sweet Mash American Rye
Independent craft Bourbon, Never Say Die, has launched its first rye whiskey which uses a sweet mash rather than a sour mash like the majority of Kentucky whiskeys and has a mash bill of 56 % rye, 33 % corn, 11% malted barley.
G.O.A.T. Fuel Announces Exclusive Flavor With 7-Eleven
G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, is excited to announce that they are partnering with iconic retailer 7-Eleven as the exclusive carrier of their new Snow Cone flavor, part of their Season 3 lineup of flavors.
Distribution: WithCo Sprouts More Company; Illicit Elixirs In Brick and Mortar
Seven months after hitting Target stores nationwide, WithCo Cocktails has found more company in the grocery channel. This week, WithCo announced it is rolling out nationwide at Sprouts Farmers Market stores. Read the full roundup for more distribution news from Illicit Elixirs, Fever-Tree, Oatly, Shroomi and Odyssey.
Elmhurst 1925 Announces Release of Milked Coconuts & Cashews
Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based dairy products, announced the expansion of its flagship unsweetened plant milk line with its newest offering: Milked Coconuts & Cashews.
Mash & Mallow Launches S’mores Whiskey
Mash & Mallow, a new craft whiskey brand, announced its debut whiskey with flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s'mores-influenced experience.
Data: Non-Alc Beverage Sales Remain ‘Healthy But Decelerated’
Non-alcoholic beverage sales remained “healthy but decelerated” in the two-week period ending September 23, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Introducing Beach Club Seltzer
Beach Club, the new and flavorful vodka seltzer, launched with four activity driven flavors, Lake Mode – Blue Raspberry, Beach Vibes – Raspberry, 16th Hole – Cranberry, Summer Soiree – Fruit Punch, all sold in current 4-packs.