News

Watered Down

What’s the problem with the water business? It turns out it’s the same problem that used to dog the water business: boredom.…

Campbell Soup Introduces Two New Flavors in V8 V-Fusion

CAMDEN, N.J.–(BUSINESS WIRE)–Nine out of 10 U.S. adults aren’t meeting the daily recommendations for vegetables and fruit – a fact reinforced by the recently released 2010 Dietary Guidelines for Americans.…

Can Boosting Brains Boost Your Sales?

With beverages that claim to help to kick-start the day, ensure a good night’s sleep and perhaps even shave off a pound or two, it seems that a person can…

G-Series Marketing Chief: Be Authentic

In this case, authenticity means making sure that a potential athletic endorses actually consumes the product, according to this video interview with Kate Denton, who is in charge of marketing…

Commodity Prices Up; Tea Makers Wary

Facing tea prices that jumped 29 percent last Tuesday and similar commodity price increases like coffee, gas or sugar, smaller Niche beverage companies and startups say they need to be…

BevNET Live: Building For Growth… Like Glaceau

BevNET.com is pleased to announce that beverage sales and marketing executive Andy Steele will be be a presenter and panel participant during BevNET Live on June 6. Steele, who has…