News

Press Clip: What Pepsi Learns from Falling Behind

In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…

Blue Gold Beverages Set to Acquire Epic Nutrition LLC

HOUSTON, TEXAS–(Marketwire – March 29, 2011) – Blue Gold Beverages, Inc. (PINK SHEETS:BGBV) executed on March 28th, 2011 a letter of Intent to acquire 100% of the assets of EPIC…

Consumers Go For Good Looks — In Packaging

Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…

Haralambos Adds Brands, And a Chunk of California

Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…

New Hires: ZICO, PepsiCo, IBWA

Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing.  A 25-year…