Celsius CEO John Fieldly spoke about how financial discipline is embedded in company culture, why brand-building is about “figuring out where you fit in a consumer’s life,” navigating expectations and opportunities with strategic partner Pepsico and how junior-level employees influence the company’s innovation strategy.
Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns.
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
Energy drink brand ZOA has officially launched its ZOA+ Pre-Workout line in powdered format. Available in Cherry Lime, Fruit Punch and Wild Berry flavors, ZOA+ Pre-Workout powders are sold online direct-to-consumer and on Amazon for $49.99 per 25-serving tub.
Brothers Verne and Nelson Nieves, co-founders and co-owners of Bosscal Mezcal, are pleased to announce that William (“Bill”) Edwards, formerly Senior Vice President of National Accounts On-Premise for Southern Glazer’s Wine&Spirits (SGWS;Miami, FL), has joined Bosscal as Chief Strategy Officer.
Hazelicious, the leading brand in hazelnut-based products, is proud to announce the launch of its line of Hazelnut Milk. Hazelicious, Hazelnut Milk is perfect for those who are looking for a rich, creamy, and more sustainable option to almond milk.
Laws Whiskey House, the award-winning whiskey distillery in Denver, unveils their newest Special Finish Series release: Honey Cask Finished Bourbon - a sweet collaboration with Bee Squared Apiaries.
Johnnie Walker, the world's number one Scotch Whisky brand1, unveils Johnnie Walker Blue Label Elusive Umami - a pioneering expression inspired by the enigmatic flavor also known as the fifth taste.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced Nathaniel Hackett, offensive coordinator for the New York Jets, has signed on to its growing roster of NFL luminary investors.
RYSE FUEL, the rapidly growing and evolving energy drink brand renowned for its collaborations, announced a new partnership with the Buffalo Sabres.
We chat with the founder of Casa Noble about why innovation has anchored his business model, what beyond organic means, and how being part of the Constellation portfolio has changed the business.
Four Sigmatic, the #1 mushroom coffee and protein brand,1 is growing its Albertsons footprint.
Botanical Brewing Co. has crafted and launched the only kanna beverage on tap in the U.S., the company announced.
Positive Beverage announces a groundbreaking partnership with Costco to bring club members one of the healthiest immunity-supporting energy beverages on the market.
