Pernod Ricard Pushing Whiskey Portfolio Further With New Brand
Pernod Ricard is continuing to double-down on American whiskey by partnering in a new venture with Kentucky Bourbon Hall of Fame member and Rabbit Hole founder Kaveh Zamanian.
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G FUEL Teams with Neopets for Limited-Edition Energy Drink Collection
G FUEL celebrates a fantastic new era of the virtual pet game Neopets with a limited-edition collection featuring remastered G FUEL Energy Formula products, a Neopets x G FUEL Slushie Cup and collectible G FUEL Doodlez Charms accessories.
Marketing: Premium Tequila Brands Make a Play for Sports
As more drinkers trade their well shots for premium tequila, new marketing partnerships with some of the sports world’s more luxury events and surprising celebrity backers are emerging.
ShopRite Shelves Now Hydrating with CoAqua
CoAqua Super Premium Coconut Water, renowned for its commitment to quality, sustainability, and community impact, proudly announces its availability in ShopRite.
Reed’s: Soda Maker Lowers Income and Losses in Q2
Despite making headway on reducing expenses, Reed’s, Inc. reported net sales fell to $10 million in Q2, compared to $13.7 million in the same period last year, during its quarterly earnings call last week.
Next Level: G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch
G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.
How Pinhook Is Taking A Winemaker’s Approach To Whiskey
In the era of peak bourbon, how does a brand standout? The racehorse on the Pinhook label may shout “Kentucky”, but its winemaker-inspired business model is one way this craft brand has crafted an unique identity in a crowded category.
Taste Radio: A $2.7 Billion Deal Is Good For Everyone. And, The Challenger Brand Keeping It ‘100.’
What does Campbell Soup’s planned acquisition of Rao’s owner Sovos Brands suggest about the M&A environment for food and beverage CPG? The hosts discussed the deal and also chatted about several new and innovative products. We also feature an interview with Gregory Lowe and Jason Miller, the founder/CEO and president of sales, respectively, of fast-growing coconut water brand 100 Coconuts.
This Week’s New Products: PATH Water Joins Barbiemania, Plus Celsius, Café Grumpy and nutpods
In this week’s new products lineup, PATH Water joins the Barbiemania craze with a new limited edition bottle, Café Grumpy expands its retail lineup with its first foray into instant coffee and nutpods gears up for fall with the return of its Pumpkin Spice Creamer.
Laird: “Unsteady” Progress in Turnaround, Q2 Net Loss at $3.5M
Laird Superfood reported a net loss of $3.5 million during its second quarter as it continues its long-term turnaround effort, a process CEO Jason Vieth described to investors as “by nature an unsteady progression.”
J. Rieger & Co. Kicks Off 816 Day Festivities and Launches Straight Rye Whiskey Bottled in Bond for 2023
The excitement is building as 816 Day approaches, and there's no better place to celebrate all things Kansas City than at J. Rieger & Co., the acclaimed American distillery known for its exceptional craft spirits.
Grand Teton Distillery Hires Area Sales Manager
Grand Teton Distillery announced its newest hire, Scott Kelch, joining the team in a newly created position as area sales manager.
Mezcal Campante Announces Its Expansion in New York
Mezcal Campante, a small-batch premium spirit, announces its expansion in New York with leading distributor Southern Glazer’s Wine and Spirits.
“We’re Constantly Evolving”: 4 Questions With Sean Lavin, Liquid I.V.’s VP of Impact
If anyone can claim to know what Liquid I.V. is all about, it's Sean Lavin. As the company's first outside hire back in 2016, Lavin has done it all, from helping develop flavors to early marketing work as the brand went from burgeoning startup to its sale to Unilever in 2020.