In recent marketing news: Culture Pop and Poppi seek to change consumers' negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
Highdration Kitchen announced its launch of the first and only cannabis-infused ice cubes in Massachusetts, called melt.
BOBABAM, the at-home boba kit that brings the boba shop experience home, announces that it is a founding level donor with Project Potluck, a 501(c)(3) nonprofit organization run by and for People of Color (POC) to build successful companies and careers in consumer packaged goods (CPG).
Last week, Boylan announced a rebranding and new format for MASH, moving the product from proprietary 16 oz. plastic bottles to 12 oz. slim cans. As well, the products have been reformulated to remove artificial coloring and the line has been reduced from six flavors to four.
Bang Energy’s parent company Vital Pharmaceuticals (VPX) has initiated mass layoffs, including all employees at its Weston, Florida facility, in preparation for its anticipated acquisition by Monster Beverage Corp., according to an internal memo viewed by BevNET.
CLEAN Cause is launching the first of FOUR new flavors in a line on NON-CARBONATED Organic Yerba Mate! 160mg caffeine, no artificial sweeteners and full of flavor -- the best part is that 50% of net profits (or 5% of net revenues, whichever is greater) support addiction recovery.
PepsiCo, Inc. (NASDAQ: PEP) announced the 10 finalists chosen to participate in the Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition.
Heidi Dillon was appointed CEO of Distill Ventures (DV) last month, the Diageo-backed independent drinks accelerator whose investments include Westward Whiskey, Ritual Zero Proof, and ready-to-drink cocktail Vervet, among others.
Since 2019, Anteel Tequila has won 92 awards and accolades making it one of the most awarded emerging brands in the tequila sector and will be launching in Washington D.C., Maryland, and Virginia with WC Beverage in June 2023.
Junipero Gin, America's Original Craft Gin, announced that it is hosting the second annual Martini Week and expanding across the U.S. What started in 2022 as a tribute to San Francisco, the birthplace of both the Martini and Junipero Gin, is now a country-wide invitation to honor one of the world's most celebrated cocktails.
Leading alcoholic coconut water producer, SUNBOY Spiked Coconut Water, has unveiled its Anti-Hustle Coconut Club (AHCC) campaign with the release of a joyful commercial highlighting the social and transportive qualities of the brand’s unique coconut cocktails.
Filmland Spirits announced that it has signed a deal to move its award-winning portfolio of small batch American Whiskeys to Agoura Hills-based Pacific Edge Wine & Spirits.
BIG3 Basketball announced that Monster Energy will be returning as a league sponsor for the upcoming 2023 season.
Summer campaigns continue with High Noon and Casa Azul going after golfers, plus Nas and Hennessy collaborate on a Hip-Hop tribute.
