News

NielsenIQ: Bev Sales Growth Slows to +8.8% In Early May

Non-alcoholic beverage sales remained “healthy but decelerated sequentially,” growing 8.8% in the two-week period ending May 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Cocovibe Launches Plant-Based Functional Electrolyte Drinks

After months in stealth mode, Cocovibe announced it is formally launching its new line of environmentally sustainable, organic, plant-based, low sugar, additive-free, dispensed, functional electrolyte drinks at the National Restaurant Show in Chicago May 20-23, 2023 (South Hall – Organic and Natural Pavilion Booth # 1388).

Hoop Tea Launches Shareable Pouches in New Flavors

Hoop Tea, a line of bright & refreshing spiked iced teas founded on the sunny beaches of Ocean City, Maryland, adds two new flavors to their line of innovative, made-to-share, 3-liter (12 servings) pouches!

BIOLYTE Earns Durable Medical Equipment (DME) Badge

BIOLYTE, the first clinical hydration drink to offer the same amount of electrolytes as an IV bag, has been named to the durable medical equipment (DME) benefit category by the Centers for Medicare & Medicaid Services (CMS).

Distribution Roundup: Midwest Juicery Crafts Regional Strategy for Cold-Pressed Products

After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.

GHOST And Insomniac Spark An Electrifying Multi-Year Partnership

GHOST, a lifestyle brand that spans sports nutrition products, energy drinks, dietary supplements, merch and apparel, and Insomniac, the world’s leading music festival and live events experience creator, announces a colossal multi-year deal.

Taste Radio: How A ‘Global’ Perspective Yielded Deals With Post Malone, A$AP Rocky & Kevin Hart

James Morrissey, the founder of beverage alcohol platform Global Brand Equities, discussed his vision to meet modern consumers where they live and drink via a contemporary approach to brand and promotion, how he cultivates mutually beneficial celebrity partnerships and why moving at “the speed of culture” is key to the company’s marketing strategy.

Waterloo Launches New LTO Flavor + Collab With Chef Curtis Stone

Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, announced the launch of its all-new Tropical Fruit sparkling water, available as a limited-time-only (LTO) offering for the summer season.