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Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
After acquiring the small startup brand in 2020, the owners of RTD tea maker Humanitea are getting ready to pour gas in the tank, beginning with a slate of three new flavor innovations.
AdvoCare International, LLC, a leading health and wellness company, announces the launch of a special holiday bundle featuring their White Chocolate Peppermint Meal Replacement Shake and the highly anticipated and customer favorite Spark Snowberry for a limited time only.
Rabbit Hole Distillery announced the release of Amburana, a remarkable Kentucky straight bourbon whiskey finished in new Brazilian Oak barrels.
SIG, a leading packaging solutions provider, has supplied Milky Mist Dairy Food Private Limited with advanced filling technology.
SIG is celebrating the official opening of its €10 million Packaging Development Center Europe, located at the site of the company’s packaging plants in Linnich, Germany.
In an era where temperature control is paramount, TempGenius stands at the forefront of innovation with its revolutionary WiFi temperature monitoring system.
Craft adult beverage brand builder and investment firm Spiritus Ventures has announced the acquisition of No. 96, an established, award-winning provider of premium ready-made cocktails.
Spirits 12-month rolling volume trends are down 3.5% from October 2022 to September 2023, and down 5.1% for year-to-date ending in September, according to Wine & Spirits Wholesalers of America (WSWA)’s SipSource.
Renegade Rum, the terroir-driven rum project from the Caribbean island of Grenada, is delighted to introduce a new range of aged and unaged natural rums that showcase its pioneering methodology to the United States.
Following a successful launch in the UK, America's adventurous spirit, Never Say Die Bourbon, is returning home to make its highly anticipated US debut.
It’s not often that a high-profile investment deal is announced just before a major holiday, but we got lucky this week. After discussing the news that Kim Kardashian’s private equity firm SKYY Partners has invested in upscale condiment brand TRUFF, the hosts munched on a new brand of cookies launched by popular Twitch streamer Pokimane and dove into a growing pool of caffeine-free energy drinks.
When Tilden, a 750 ml ready-to-serve mocktail debuted at the start of the year, the founders used flask-sized sample bottles to pitch their new product in sales meetings.
As it moves to discontinue its PowerBar brand business in North America, protein products portfolio company BellRing Brands announced full fiscal year 2023 net sales over $1.6 billion, up 21.5%, in an earnings report this week.