She helped redefine premium soda. Now she’s rethinking the martini. In this episode, Sharelle Klaus shares how the lessons, missteps and successes of building DRY Soda informed the launch of Second Sip, a lower-proof gin designed for today’s intentional drinker. She reflects on how her second act is more focused, shaped by patience, distribution strategy, brand clarity and long-term scale.
Jeng received a seed round investment from beverage-focused VC firm Quench Ventures, as the brand emphasizes its female consumer positioning.
Author and podcast host Mel Robbins is entering the functional beverage space with the launch of Pure Genius Protein, her first consumer product.
On location at BevNET Live L.A. 2025, actor and investor Ryan Phillippe – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit.
Alcohol losing share to cannabis drinks has been the cause for much pearl-clutching in the booze industry, but not for this Texas-based team of entrepreneurs.
Just in time for Dry January, this week's reviews features two brands specializing in alcohol-free relaxation, including a winter-themed mock-tini and a functional "leisure drink."
In a BevNET Live replay, beverage marketing consultant Courtney O’Brien discussed how emerging brands can build for long-term growth.
Lemon Perfect reported a $9.7 million investment of an expected $15 million round, according to a recent SEC Form D filing.
We’re closing the book on 2025 by taking a look back at the stories that most caught your eyes. This year’s Top 10 Most Read BevNET Stories include several M&A deals for emerging brands, a controversial manufacturing closure and new energy drinks.
From class-action suits over Fireball to disputes over jalapeño-flavored Tequila, this year’s bev-alc legal drama was, in a word, spicy.
Non-alcoholic beverage sales were “healthy but modestly decelerated” during the two-week period ending December 13.
She went from selling hydration drinks out of the trunk of her car to building a $20M brand, without outside investors, industry experience or playing by the rules. Jesslyn Rollins, the CEO of rapid hydration brand Biolyte, reveals how grassroots hustle and relentless sampling helped her break into one of the most competitive categories in beverages, and why it’s now ready to make its boldest move yet.
The adult non-alcoholic (ANA) beverage category is undergoing a significant shift, as brands navigate evolving investment climates, retail skepticism and rising consumer demand in pursuit of sustainable growth.
This year’s top spirits headlines capture an industry in transition: major distribution shifts, sudden closures, shocking lawsuits, the race to win an emerging category, and of course, at least one celebrity closing a deal. Here are the top 10 BevNET spirits stories, as ranked by popularity.
