Lassonde Industries Announces Agreement to Acquire Old Orchard Brands

Lassonde Industries Inc. has reached an agreement to acquire Old Orchard Brands, LLC, a family-owned juice and beverage company based in Sparta, Michigan, for a total cash consideration of US$146.0 million (subject to working capital and other adjustments) payable upon closing of the transaction.

Jack Daniel’s Launches Podcast

Jack Daniel’s Tennessee Whiskey is rolling out “Around the Barrel with Jack Daniel’s” – the first official podcast from the whiskey-makers in Lynchburg, Tennessee.

Waterloo Sparkling Water Closes $4 Million Round

Waterloo Sparkling Water has closed a $4M convertible, pre-series B round of financing to bolster its explosive first year growth, and set the stage for a wave of new authorizations in Spring & Summer 2018.

DIVINIA to Undergo Clinical Trial

Never a brand to shy away from pushing the envelope on true water research, DIVINIA Water’s CEO, Steven Sedlmayr, is pursuing formal research with the National University of Natural Medicine (NUNM) to plan a clinical trial in the coming months.

Old Forester Distilling Co. to Return to Whiskey Row

Following a ceremonial opening on National Bourbon Day, June 14, 2018, Old Forester Distilling Co., located at 119 W. Main Street, will make its long-awaited return to Louisville’s historic Whiskey Row, open to the public for tours and tastings.

People Moves: CEO Shakeups At AQUAHydrate, Live Soda, Moonshine Sweet Tea

In this edition of People Moves, we report on major shakeups in the CEO positions at AQUAhydrate, Moonshine Sweet Tea and LIVE Soda. Also, Vive Organic hires a new director of marketing, Nestle Waters North America loses its chief sustainability officer, and Andrew Simpson joins Sunshine Beverages as VP of sales.

Blossom Water Releases Blossom Water Version 2.0

Blossom Water LLC introduces Blossom Water Version 2.0, a transformational evolution of the category-creating essence water that is distinguished by appreciation and use of blossom botanicals.

UPTIME Energy Partners with Little Caesars Arena

Premium energy drink, UPTIME, announced today that it is now the official partner of Little Caesars Arena, which recently wrapped up its Inaugural Season as home to the NHL’s Detroit Red Wings.

El Tesoro Tequila Debuts New Bottle and Packaging

El Tesoro de Don Felipe Tequila is proud to introduce an exquisite new bottle and label for its core expressions, including El Tesoro Blanco, Reposado and Añejo tequilas.

Bacardi Completes Acquisition of Patron

Bacardi Limited, the largest privately held spirits company in the world, announced today the completion of a transaction that makes the family-owned company the sole owner of Patrón Spirits International AG and its PATRÓN brand, the world’s top-selling super-premium tequila.

Jim Murphy To Succeed Matthew Mitchell At Coke VEB

Jim Murphy will succeed Matthew Mitchell as Vice President, Strategy and Venturing, at The Coca-Cola Company’s Venturing and Emerging Brands (VEB) unit, the company announced in an email on Friday.