SOS Hydration Focuses on Daily Use with Brand Refresh
After rebranding and reformulating its line of powdered beverages, SOS Hydration is sending a new message to consumers around daily wellness.
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Taste Radio: Focus On What You Are, Not What You Aren’t. And, The Genius Of WhistlePig’s ‘Single’ Vision.
Don’t try to sell consumers on what’s missing from your products; instead, emphasize and celebrate the best attributes of your brand. The hosts discuss this a simple yet important distinction in this episode. We also feature an interview with WhistlePig’s head of whiskey development Liz Rhoades and chief blender Meghan Ireland about how a new generation of whiskey makers is striving to break traditional boundaries through experimentation and novel production methods.
Marketing: Probiotic Sodas Reshape the Soda Narrative; Monster Returns as BIG3 Sponsor
In recent marketing news: Culture Pop and Poppi seek to change consumers' negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
Highdration Kitchen Launches The First and Only Cannabis-Infused Ice Cubes in Massachusetts
Highdration Kitchen announced its launch of the first and only cannabis-infused ice cubes in Massachusetts, called melt.
BOBABAM Partners With Project Potluck As Apu Mody Steps Into Newly Appointed CEO Position
BOBABAM, the at-home boba kit that brings the boba shop experience home, announces that it is a founding level donor with Project Potluck, a 501(c)(3) nonprofit organization run by and for People of Color (POC) to build successful companies and careers in consumer packaged goods (CPG).
MASH Appeal: Boylan-Owned MASH Rebrands with Ambitions Beyond N.Y. Market
Last week, Boylan announced a rebranding and new format for MASH, moving the product from proprietary 16 oz. plastic bottles to 12 oz. slim cans. As well, the products have been reformulated to remove artificial coloring and the line has been reduced from six flavors to four.
Bang Initiates Mass Layoffs in Florida
Bang Energy’s parent company Vital Pharmaceuticals (VPX) has initiated mass layoffs, including all employees at its Weston, Florida facility, in preparation for its anticipated acquisition by Monster Beverage Corp., according to an internal memo viewed by BevNET.
CLEAN Cause Launches Non-Carbonated Organic Yerba Mate with No Artificial Sweeteners
CLEAN Cause is launching the first of FOUR new flavors in a line on NON-CARBONATED Organic Yerba Mate! 160mg caffeine, no artificial sweeteners and full of flavor -- the best part is that 50% of net profits (or 5% of net revenues, whichever is greater) support addiction recovery.
PepsiCo Selects 10 Hispanic-Owned Food and Beverage Startups to Join the Greenhouse Accelerator Program: Juntos Crecemos Edition
PepsiCo, Inc. (NASDAQ: PEP) announced the 10 finalists chosen to participate in the Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition.
Six Questions with Heidi Dillion, New CEO of Distill Ventures
Heidi Dillon was appointed CEO of Distill Ventures (DV) last month, the Diageo-backed independent drinks accelerator whose investments include Westward Whiskey, Ritual Zero Proof, and ready-to-drink cocktail Vervet, among others.
Anteel Tequila Launches Statewide in DMV With WC Beverage
Since 2019, Anteel Tequila has won 92 awards and accolades making it one of the most awarded emerging brands in the tequila sector and will be launching in Washington D.C., Maryland, and Virginia with WC Beverage in June 2023.
Junipero Gin Announces 2nd Annual Martini Week
Junipero Gin, America's Original Craft Gin, announced that it is hosting the second annual Martini Week and expanding across the U.S. What started in 2022 as a tribute to San Francisco, the birthplace of both the Martini and Junipero Gin, is now a country-wide invitation to honor one of the world's most celebrated cocktails.
SUNBOY Launches Anti-Hustle Coconut Club
Leading alcoholic coconut water producer, SUNBOY Spiked Coconut Water, has unveiled its Anti-Hustle Coconut Club (AHCC) campaign with the release of a joyful commercial highlighting the social and transportive qualities of the brand’s unique coconut cocktails.
Filmland Spirits Signs with Pacific Edge Wine & Spirits in California and Expands to Washington, Arizona and Nevada
Filmland Spirits announced that it has signed a deal to move its award-winning portfolio of small batch American Whiskeys to Agoura Hills-based Pacific Edge Wine & Spirits.