Operating under the company’s Tilray Wellness better-for-you food and beverage division, the launch comes after Tilray bought HiBall from Anheuser-Busch InBev in an $85 million cash deal that also included eight craft beer brands.
According to the Spate Popularity Index, the Energy, Sports, and Functional Drinks category has experienced steady growth, with further expansion anticipated. View the full BevNET Insider exclusive report.
Poppi just popped – big time. But was PepsiCo’s $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down. Plus, we revisit standout interviews from our Miami meetup.
Non-alcoholic beverage sales were up 4.8% in the four-week period ended March 8, during which volume grew 2% and pricing gained 2.8%, according to an analysis of NielsenIQ data by Goldman Sachs.
In this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates spring with a Cherry Blossom-inspired kefir.
Greek yogurt brand Chobani has broken ground this week on a 500,000 sq. ft. expansion to its Twin Falls, Idaho facility that will increase capacity by 50%.
The natural channel retailer will launch Cure’s Kids line, including Fruit Punch, Pink Lemonade and Mixed Berry flavors, in over 500 stores across the country beginning next week. That rollout will be followed by the addition of Cure’s core adult-focused products in April.
Some of the top names in Bain & Company’s annual insurgent CPG brands list should seem more than a little familiar: Alani Nu, Ghost, Poppi. Do you sense a theme?
After over a decade of investing in emerging spirits and adult non-alc brands, last week Diageo confirmed that its venture arm Distill Ventures will cease bringing new brands into its portfolio. What does the wind-down signal for the spirits group and does it say something about the larger spirits industry?
In Liquid Death’s latest provocative ad campaign, Kylie Kelce – podcaster and wife of retired NFL star Jason Kelce – is throwing back a couple of cold ones. Cans of water, that is.
This latest roundup of spring RTD releases includes spiked options from iconic brands Minute Made and Coca-Cola, big name-drops like Grammy-nominated artist Lil Yachty and basketball legend Shaq, and a boozy brunch option from Cupcake Vineyards.
Campari’s Howler Head Whiskey has been acquired by San Diego-based group Infinium Spirits, joining an expanding portfolio that includes Templeton Rye, Corralejo Tequila, Zaya Rum and Seagram’s Vodka.
As Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker may be nearing another deal, this one with a class action group of consumers alleging they were misled by the drink’s gut-health claims.
Our latest review roundup sees the return of a classic soda, a new twist on Töst, a unique line of sparkling ginseng tonics, and THC-infused CSDs.
