Nutrabolt, owner of C4 Energy, one of the fastest-growing energy-drink brands in the United States, announces the rebrand of C4 Smart Energy, a lineup of energy drinks formulated to sharpen mental focus and elevate alertness, including six all-new flavors, an updated look and feel of the product, and the brand platform, "Stay Focused."
Wildly popular fruit-infused vodka water, Mom Water, announced the upcoming launch of its newest offering, Dad Water. Hitting shelves this summer, Dad Water will be available in four, non-carbonated fruit-infused Tequila water flavors.
NextFoods, the maker of functional food and beverage brand GoodBelly, is merging the business with tart cherry juice producer Cheribundi. As part of the deal, announced today, NextFoods will remain as the majority shareholder of the combined entity, which will operate under the GoodBelly name. Venture capital firm Emil Capital Partners (ECP) is the company’s largest investor.
Eight-time GRAMMY Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne has announced her first ever alcohol partnership with ready-to-drink cocktail brand BeatBox, The World's Tastiest Party Punch.
Every grand moment starts with an unexpected encounter, and in its newest campaign, Grand Marnier explores how the meeting of elements from different worlds can inspire new beginnings, new perspectives, and new heights.
Glenfiddich Single Malt Scotch Whisky revealed Grand Yozakura: the first-ever single malt Scotch whisky to be finished in rare Japanese Awamori casks. The expression is a limited-edition fusion celebrating the finest flavors from Scotland and Japan.
Constitutional Spirits LLC, owned by Tim Oates, is proud to launch 2A Kentucky bourbon, a classic American whiskey with a mash bill of 70% corn, 21% rye, and 9% barley, known for its smooth, sweet taste and subtle spice notes. Each sip offers a rich aroma of brown sugar, caramel, and oak on the nose, hinting at the complex flavors to come.
The a2 Milk Company – the fastest growing premium milk brand in the U.S. – has expanded into grassfed milk in the U.S. with two new products that recently debuted at major natural food retailers including full nationwide distribution at Whole Foods and Sprouts.
Wize Tea, a Vancouver-based beverage innovation brand since 2013, has just announced the launch of their latest Sparkling iced tea flavor: Honeycrisp Apple.
The Coca-Cola Company has teamed up with model and Next in Fashion judge Gigi Hadid to start what it has dubbed a dinner table renaissance through its new campaign, “A Recipe For Magic.”
With a martini resurgence sweeping cocktail bars, Grey Goose is getting in on the action with a ready-to-pour Classic Martini Cocktail bottle launching nationwide today.
Jennifer Lopez is the latest high-profile name to jump into the rising ready-to-drink cocktail category with the launch of The House of Delola, a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks which is set to debut this spring with its first product, Delola Spritz.
Brooklyn Cannery, a prebiotic soda company based in Brooklyn, is launching a new loyalty program that leverages the power of digital collectibles, ie. NFTs. The program, called the Brooklyn Cannery Social Club, is an example of one of the first brands to build a loyalty program on Web3 from the ground up.
Mark Olivieri, the CEO of OWYN, a brand of plant-based protein and nutrition beverages projected to generate $85 million in 2023 revenue, discussed the role that data has played in its development and trajectory, how the company sources and implements a variety of information and insights into its business strategy and what he attributes to success at driving repeat purchase.
