News

True Drinks Appoints Industry Veteran James J. Greco as CEO

True Drinks Holdings, Inc., makers of AquaBall Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, is pleased to announce the appointment of food and beverage industry veteran James J. Greco as CEO.

Celsius Launches ‘Heat’ in Vitamin Shoppe and Online

Celsius Holdings, Inc., the makers of CELSIUS, the leading global fitness drink, today announced the launch of the second line in the product portfolio, HEAT. This new, trainer’s grade line launches throughout the second quarter of 2017.

Black Death Vodka Resurrected in New York City

Inimitable and irrepressible , Black Death Vodka returns to the on- and off-premise across the United States this month as it ramps up in New York and New Jersey and starts with distribution on the West Coast.

Jim Beam and Mila Kunis Kick Off Chicago Cubs Partnership with Jim Beam “Game 7 Batch”

Kicking off their first season as Official Bourbon of the Chicago Cubs, Jim Beam Bourbon is releasing "Game 7 Batch," a limited edition expression and commemorative label featuring bourbon that completed its 4 years of barrel maturation the history-making date of the Cubs' Game 7 World Championship game last fall and set aside for release in the 2017 season.

BevNET Podcast Ep. 53: “Artificial Intelligence Will Automate The Simple”

Last week BevNET sat down with IRI CEO and president Andrew Appel who discussed the global market research firm efforts to detangle and optimize an ever-evolving and complex web of sales and consumer data, why he believes that “voice is the next platform” for data collection and how IRI is expanding its use of artificial intelligence to "automate away the simple."

Catoctin Creek Distilling Company Spirits to Enter Michigan in April

Catoctin Creek Distilling Company has announced plans to begin selling its award-winning spirits in Michigan on April 15. Upon launch, premium spirits made by the craft distillery based in northern Virginia’s Loudoun Valley will initially be available in Detroit, Lansing and Ann Arbor.

Mezcales de Leyenda Introduces Two New Artisanal Mezcal Expressions

Mezcales de Leyenda announces the expansion of its growing artisanal mezcal line with two new expressions sourced from Agave in two different Mexican states – Puebla and San Luis Potosí. With this introduction, Mezcales de Leyenda now offers five different mezcals, from five different regions, using five different types of agave plants.

WANU Water Launches in Over 250 Sprouts Nationwide

WANU Water Inc., the maker of the nutrient-infused flavored water line packed with 12 essential nutrients and 6 grams of non-GMO fiber, is now available nationwide in Sprouts Farmers Market.

REBBL Announces Two New Hires

Chuck Engle joins REBBL as the its senior vice president of sales, while Rusti Porter, a former vice president of marketing at Kraft Foods-owned jerky brand Krave, was appointed as senior vice president of marketing.

Elmhurst Goes Non-Dairy With New ‘Milked Nuts’ Line

Elmhurst Milked unveiled its premiere line of non-dairy products — dubbed “milked nuts” — at Natural Products Expo West in March in four varieties: almonds, cashews, hazelnuts, and walnuts.