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Eastroc, a global energy drink player based in China, and Japanese conglomerate Kowa are taking differentiated approaches to tap into the U.S. functional beverage boom, as seen at last week’s NACS trade show in Las Vegas.
Carbliss, the ready-to-drink (RTD) canned cocktail that has become one of the fastest-growing independent brands in its category, is launching a 12% ABV Cocktail Collection in November.
This week's new product gallery features something hot (Liquid I.V.), something pop (Louie Louie) and something sweet (Organic Valley's seasonal LTO creamer).
This week, reviewing everything that went down at NACS in Las Vegas, uncovering why RIND closed its online store, and running from our lives from a Zombie Santa Claus.…
Can Coke become the new… Poppi? The beverage giant is testing prebiotic versions of its stalwart brands, raising questions about where the functional soda market goes next — and what it means for Olipop. We also dig into whether mineral water is finally having its mainstream moment and examine the rise of dynamic grocery pricing and the new laws attempting to put guardrails around it.
After launching a shelf-stable version of its refrigerated prebiotic sodas in 2024, Olipop is turning its attention back to coolers.
One of energy’s biggest players has its sights set on protein with a new 12 oz. line set to launch in March 2027.
PepsiCo chairman and CEO Ramon Laguarta said the company is “acting with urgency” to improve its North America business as the division disappointed despite overall strong net revenue growth in its Q3 2026 earnings report Thursday.
As its annual sales surpass $100 million, premium bottled water maker Icelandic Glacial is ready to move on from its two-decade long master distribution agreement with Anheuser-Busch InBev (ABI), declining to renew a contract that is scheduled to expire next summer.
PepsiCo is broadening Poppi’s reach beyond gut health with two new functional beverage lines, “Lift” and “Chill,” as the brand looks to capture new consumption occasions centered on energy and relaxation.
For years, green tea shots have been a staple of college bars. Now, Kamoti founder and CEO Dylan Fusco is bottling the party favorite – and scaling it into a nationwide brand.
Constellation’s pickup of the vodka + ade brand was partially motivated by the beer company’s distribution partners, Constellation president and CEO Nicholas Fink shared Wednesday morning during a call with investors and analysts.
This week, podcast co-hosts Brad Avery and Lukas Southard dive into the relaxation beverage category, a developing rift between MAHA advocates and the White House, more lawsuits over sweeteners and RIND Snacks' pivot deeper into co-packing.
Lucky Energy is spinning the wheel on a fresh brand identity, unveiled today at the NACS Show in Las Vegas. But a whole lot more than luck is going into its revamped brand strategy. The redesign is built around the theme that “Every day is a miracle."