Brands See Flavor, Marketing Opportunities in Hybrid Drinks

As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.

True Drinks Announces Record First Quarter Revenues for AquaBall

True Drinks Holdings, Inc., makers of AquaBall Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces its financial results for the first quarter of 2017.

Nakasone at the Helm of Purity Organic as Minnick, Guard Depart

Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.

Honey Finds Sweeter Spot With Beverages

In 2015, an internal volumetric study from the National Honey Board surveyed food and beverage companies and found non-alcoholic beverages have surpassed baking as the most popular category for honey.

5-Hour ENERGY Announces Sponsorship of Counter Logic Gaming

Living Essentials, LLC, the makers of 5-hour ENERGY shots, announces the company's sponsorship of Counter Logic Gaming (CLG), North America's premier eSports organization, fielding players that compete at the highest levels in the most popular competitive video games.

Slingshot Coffee Co. Expands Into Target Stores

Slingshot Coffee Co., a Raleigh, N.C.-based Cold Brew company led by Specialty Coffee industry veterans and national award-winning baristas, Jenny and Jonathan Bonchak, is poised to continue their impressive growth as the company announces expansion into Target stores throughout the South.

Pina Colada Moonshine from Sugarlands Distilling Company

Sugarlands Distilling Company will release its newest spirit, Pina Colada moonshine, on May 12, 2017, just in time for summer parties and picnics! The latest offering from the award-winning East Tennessee distillery is the perfect flavor to accompany any sunny gathering of friends and family.