Copalli Spirits Names New CMO and Head of Sales
Copalli Spirits, the sales and marketing arm of Copalli Rum, is starting the new year off with two additions to its executive team.
News
Four Roses Distillery and OSMO Salt Create Toasted Vanilla Bourbon Salt
Four Roses, the Kentucky bourbon brand synonymous with Valentine’s Day, and OSMO Salt, purveyors of premium, chef-selected salt, debuts the latter’s first-ever spirit-infused flavor: OSMO x Four Roses Toasted Vanilla Bourbon Salt.
LMFAO’S Redfoo Joins MAKA as Investor and Creative Ambassador
Redfoo, known for his exceptional talents and seemingly boundless energy, has joined MAKA as an investor and a driving creative force in sharing the benefits of living a healthier and more active lifestyle.
ZOA Unveils New Design, Campaign Aimed at “Something Bigger”
Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”
NielsenIQ: Non-Alc Beverage Sales Accelerate as Volumes Improve
Non-alcoholic beverage retail sales accelerated in the two-week period ending December 31, bolstered by improved volumes, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Diageo Leans Into Super-Premium With Acquisition of Don Papa Rum
Diageo is deepening its roster of top-tier brands in reaching an agreement to acquire super-premium dark rum label Don Papa Rum for an initial fee of $281.5 million, the company announced today.
Pronghorn Invests in Hella Cocktail Co., Bringing Co-Founder Pinkard Along as New CEO
Pronghorn, an initiative focused on boosting Black spirits entrepreneurship, announced today an investment in cocktail mixer and beverage brand Hella Cocktail Co that will also see the company’s co-founder, Jomaree Pinkard, join as its new CEO and managing director. The size of the investment was not disclosed.
Taste Radio: How ‘Patient Urgency’ Helped SmartSweets Land A $360 Million Deal
Tara Bosch, the founder of better-for-you candy brand SmartSweets, explained how prioritizing a lean business model in its early development enabled the company to be nimble and outpace its competitors, why its growth strategy is built around “patient urgency” and how the brand’s highly effective social media strategy drives consumers to its retailers.
SOBA Hibiscus Launches Brand Refresh
SOBA Hibiscus, a pacesetter in mocktails and teas, is excited to share the launch of their new brand designs. Their new design pulls from the Founder’s West African roots giving…
Anu Rao Joins Pernod Ricard North America As Senior Vice President, Communications & Sustainability
Pernod Ricard North America has confirmed the appointment of Anu Rao as Senior Vice President, Communications & Sustainability from January 9, 2022. In her role, Rao will lead the Internal,…
Petalfast Welcomes Cannabis Beverage Brand Sip Elixirs To Growing Sales And Distribution Portfolio
Irvine, Calif. – Petalfast, a route-through-market platform for the cannabis industry, announced its partnership in California and Arizona with Sip Elixirs, a cannabis-infused beverage brand offering products infused with high-quality…
Pepsi Launches New and Improved Pepsi Zero Sugar, Proving Zero Never Tasted So Good
Today, brand Pepsi is excited to announce a new and improved Pepsi Zero Sugar that proves zero never tasted so good. Through taste and trial, the brand is proving to…
Bulleit Frontier Whiskey Brings Its Tree Equity Commitment to Communities Across the Country
Houston, Texas — Bulleit Frontier Whiskey has announced its commitment to improving Tree Equity across the country in continued partnership with American Forests, the oldest national conservation organization in the…
Distribution Roundup: LIFEAID Charges Into C-Store, Military with FITAID Energy
The performance energy line is helping the California-based brand open up new doors in the convenience and military channels, while deepening its presence in the natural channel with expansions in chains such as Sprouts.