Sake High!, recently launched Los Angeles-based sake brand, has released a new video advertisement securing sake, specifically Sake High! canned sake, as the drink of the summer. The comedic commercial features a backyard pool party and the party-wide discovery of sake in a can.
Functional soda startup Perfy has announced plans for an NFT-based consumer loyalty program set to launch next month; Plant-based snack brand Vegan Rob’s is looking to battle world hunger with a new cryptocurrency, Vegan Rob’s Token (VRT), announced this month.
Amid the ongoing war on sugar, Kraft Heinz announced today it will reformulate its Capri Sun juice pouches by using monk fruit concentrate to cut the kids brand’s sugar content by an average of 40%.
Volume growth improvement over the Fourth of July holiday helped fuel non-alcoholic beverage sales over the two-week period ending July 18, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Sediment. It’s one of the biggest hurdles faced by plant protein formulators as they develop innovative ready-to-drink (RTD) protein beverages for the growing category. Merit Functional Foods is setting out to change this with the introduction of its newest ingredient, Peazazz C, a uniquely different pea protein that enables a smooth, grit-free texture in RTD beverages, without chalkiness – even when used at higher, double-digit protein inclusion percentages.
Under its Woodbridge Winery Holding, Constellation Brands is dipping yet another toe into the RTD cocktail set, this time with wine sodas. The “first-of-its-kind wine experience,” as Woodbridge’s communications team calls it, will launch nationwide this month on Drizly, InstaCart and at retailers where Woodbridge products are sold. The drink, made with soda and Woodbridge white wine, contains 7% ABV in each 8.5 oz. can and will be available in three flavors: Lemon Lime, Orange and Grapefruit.
Tequila Eterno Verano launches a range of ultra-premium tequilas made for adventurous souls. Inspired by Bruce Brown’s classic 1966 surf film “The Endless Summer,” Eterno Verano is for anyone who’s ever wanted to strap a surfboard to a van and head south. The new lifestyle brand embodies the adventurous and wanderlust spirit of the surf culture epitomized in the film. The ultra-premium tequila is meant to be enjoyed in the pursuit of good times, with great friends and perfect waves.
Craftsmanship takes skill, ultimate craftsmanship requires heart. The Balvenie Single Malt Scotch Whisky unveiled the latest expression within its Cask Finishes Range: The Balvenie French Oak 16-Year-Old, a vibrant single malt finished in casks that previously held Pineau wine from the French Charentes vineyards.
Los Dos Tequila, the ultra-premium and only tequila brand to receive U.S. government approval to state “No Additives”, announces the appointment of Gregory Gatti as Chief Executive Officer. CEO. Gatti, a spirits industry veteran, joins the Los Dos team after successfully building WhistlePig whiskey to a global leader in the ultra-premium rye category.
St-Rémy, the world’s leading French brandy, proudly announces the expansion of St-Rémy Signature, its innovative expression for a new generation of aged spirit enthusiasts, with the rollout to additional new markets nationwide. Leveraging 130 years of heritage and expertise, St-Rémy Signature’s unique flavor adds flair, freshness and style to the category, while retaining its dedication to being 100% French from grapes to glass.
Buzzard’s Roost Whiskey launched in Kentucky in the summer of 2019 with three barrels of rye whiskey. Three years later, Buzzard’s Roost is distributed in 10 markets, has launched nine new products and anticipates 400 percent growth in 2022 against 2021.
Down To Earth Organics LLC, the makers of Down To Earth iced teas, recently rebranded their packaging. Down To Earth is a Florida-based bottled iced tea brand that is on a mission of reconnecting consumers with the hydrating and nourishing properties of the Earth in its most natural state. Their product line includes 5 ready-to-drink iced tea beverages that are made from organic super-herbs and adaptogens. Their beverages contain no sugar, no artificial sweeteners, no preservatives, and range from 0-10 calories per bottle.
The Atlanta-based beverage company reported that net operating revenues were up 14%, $21.8 billion, in the first half of the year compared to the same period last year. The drink maker beat analyst expectations on adjusted earnings per share which were up $0.03 to $0.70 and revenue from $10.56 billion to $11.3 billion.
Odyssey Wellness announced their novel functional mushroom beverages are launching in national and regional retailers CVS, Central Market, Nuggets, Fresh Thyme, Lazy Acres and many other independent retailers across the country further amplifying the company’s nationwide presence and bolstering their omni channel distribution strategy. The company is benefitting from the surge in consumer purchasing trends toward functional, healthier energy drinks.
