News

DSM and Firmenich To Merge, Becoming An Innovation Partner in Nutrition, Beauty and Well-Being

by Press Release,

DSM and Firmenich announce that they have entered into a business combination agreement (the "BCA") to establish the leading creation and innovation partner in nutrition, beauty and well-being ("DSM-Firmenich"). The combination will bring together Firmenich's unique leading Perfumery and Taste businesses, its world-class science platforms and associated co-creation capabilities with DSM's outstanding Health and Nutrition portfolio and renowned scientific expertise. The new company will have four high-performing and complementary businesses, each with leading positions and underpinned by world-class science.

KT Tape Launches New Drink Mix Powder: KTHealth+ AIM

by Press Release,

KT Tape, the leader in drug-free pain relief products, announces the launch of its latest product: KTHealth+ AIM. KTHealth+ AIM is a once-a-day drink mix designed to help improve your body’s healthy inflammatory response†‡ to the aches and pains associated with physical exertion. AIM is a 100% drug-free, great tasting dietary supplement with healthy botanical ingredients such as turmeric, ashwagandha, organic beet root powder, zinc, vitamin D and vitamin C.

GURU Organic Energy Partners With CTV’s The Amazing Race Canada

by Press Release,

GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce that it has partnered with CTV’s THE AMAZING RACE CANADA as a sponsor. Showcasing unique activations for the racers throughout the season and offering the winners a once-in-a-lifetime trip for two around the world, GURU will also be running a contest online and in store allowing Canadians to get in on the action and win their own unforgettable trip to anywhere in the world, for a value of up to $10,000.

Panel: Economic Crunch Hits CPG Financing, Investment Panel: Economic Crunch Hits CPG Financing, Investment

Panel: Economic Crunch Hits CPG Financing, Investment

by Lukas Southard,

Industry leaders and investors warned CPG entrepreneurs that brands need to plan for a tighter investment market if they hope to survive in the rapidly changing economic climate at a Wednesday panel discussion hosted by the Naturally Network.

Monster Energy Launches All Access Pass Promotion

by Press Release,

Monster Energy is rewarding their fans this summer with the chance to win an epic trip and all-inclusive backstage pass to either a UFC, MotoGP or Supercross event. All any Monster fan has to do to win a legendary experience is - keep drinking their favorite Monster! The more Monster Energy that fans purchase, the more chances they will have to win the experience of a lifetime.

Provi and SevenFifty Complete Integration

by Press Release,

Provi, the leading B2B ecommerce marketplace in the beverage alcohol industry, announced it has completed the first phase of integration between Provi and SevenFifty for its new expanded marketplace. The integration brings Provi’s and SevenFifty’s distributor portfolio data into a single, best-in-class marketplace for all three tiers of the industry. In order to create a more streamlined and simplified experience for on-premise and off-premise buyers and distributors, Provi will offer a single login and experience for buyers nationwide by the end of 2022. The SevenFifty distributor platform, used by thousands of reps every day, will remain unchanged, continuing to offer a robust set of sales tools and content services.

Flow: Reichenbach Comments On Return to CEO Position Flow: Reichenbach Comments On Return to CEO Position

Flow: Reichenbach Comments On Return to CEO Position

by Brad Avery,

Reichenbach noted that in his role as executive chairman he was still active in the brand’s daily operations, responsible for running capital markets and shareholder relations. While he worked closely with Patarnello on key decisions, Patarnello was primarily responsible for managing the executive team.

Dough Ball Cookie Dough Flavored Whiskey Announces National Expansion Dough Ball Cookie Dough Flavored Whiskey Announces National Expansion

Dough Ball Cookie Dough Flavored Whiskey Announces National Expansion

by Press Release,

Dough Ball, the deliciously bold cookie dough flavored whiskey that delivers on taste and a good time, announced its national expansion to multiple states across the country. Bringing a new and unique flavor profile to the whiskey category, Dough Ball's U.S. expansion boasts an exciting year for the brand as it continues to grow as an approachable, premium option for consumers looking to unleash the dough-bauchery.

New Amsterdam Vodka Enters the Ready-to-Drink Arena With Wildcard Product Line New Amsterdam Vodka Enters the Ready-to-Drink Arena With Wildcard Product Line

New Amsterdam Vodka Enters the Ready-to-Drink Arena With Wildcard Product Line

by Press Release,

Spirit of Gallo's New Amsterdam Vodka announced the release of Wildcard, a vodka-based line of hard beverages and the brand's first-ever offering in the ready-to-drink category. Wildcard is the ideal beverage for fans who are up for anything, ready to embark on adventure and looking for a little excitement in their beverage with its refreshing, crisp taste, offering 8% ABV.

Montauk Iced Tea Growing With Big Geyser, Launching Lemon Tea Flavor

by Press Release,

Montauk Iced Teas, all natural, lower calorie lower sugar real teas and lemonades, are making waves this summer season. With our new distributor, Big Geyser, sales have since skyrocketed double digits from our launch in early March of this year. With 10 exciting flavor-packed teas and lemonades starting at just 5 calories and 0g sugar, there is sure to be a fix for the whole family-without the guilt!

Cool Cat Introduces Limited-Edition PRIDE Packaging Cool Cat Introduces Limited-Edition PRIDE Packaging

Cool Cat Introduces Limited-Edition PRIDE Packaging

by Press Release,

Cool Cat, a refreshing line of low-calorie wine spritzer cocktails, will introduce limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. Beginning today, the rainbow-themed 4-packs of 12oz cans will be available for purchase in select on- and off-premise accounts in New York, California, Florida, Connecticut, and online at drinkcoolcat.com.

Lolo Hops Non-Alcoholic Sparkling Beverage Launches With Three Flavors

by Press Release,

Lolo Hops, a line of non-alcoholic sparkling beverages infused with Pacific Northwest-grown hops, announced its launch in three distinct flavors. Lolo Hops revisits signature flavors, Pomelo Sage and Yuzu Orange Blossom, which originally launched under the name Aurora Hops in 2020 in glass bottles. A new flavor, Cascadia Field Blend, has been added to the lineup, letting the hops infusion shine without any added flavors. All three drinks are sold in 12-ounce cans, direct-to-consumer via Lolo’s online shop as well as in select markets across the country.

James B. Beam Distilling Company Introduces Hardin’s Creek James B. Beam Distilling Company Introduces Hardin’s Creek

James B. Beam Distilling Company Introduces Hardin’s Creek

by Press Release,

The James B. Beam Distilling Company (JBBDCo) celebrates the launch of Hardin’s Creek, a new brand that will chart the ongoing story of the Beam family legacy, one that is more than 227 years in the making, through highly limited and rare releases. Hardin’s Creek is the next generation of boundary-pushing, premium American Whiskey inspired by the expertise of seven generations of Beam Master Distillers.

Benriach Launches First Cask Edition Bottling Collection Available in US Market Benriach Launches First Cask Edition Bottling Collection Available in US Market

Benriach Launches First Cask Edition Bottling Collection Available in US Market

by Press Release,

Benriach Distillery announces the arrival of the Benriach Cask Edition, the first single cask single malt Scotch whisky bottlings ever available in the US from the distillery. Continuing Benriach’s creative legacy, each of the three expressions exclusive to the US have been drawn from individual casks selected by Master Blender Rachel Barrie to offer a rare and unique insight into the versatility of Benriach’s eclectic cask styles.