California-distilled Bok Gin has launched in the U.S., produced by Frijolotes, LLC, importer and wholesaler of Mezcal La Jicarita. Bok Gin has a hint of traditional juniper flavor, but gets its essence (and name) from Korea. Bok, which means lucky in Korean, is a unique blend of flavors that is a true distillation of East and West.
Cheers, the leading brand in alcohol-related health, recently announced the launch of Multi, the first-ever multivitamin created specifically with drinkers in mind. It has all the benefits of a standard multivitamin, while focusing on the unique metabolic demands that stem from alcohol consumption. By doing so, it helps bridge this specific nutritional gap to support overall health and wellness — especially for those who drink more than twice a week.
Block parties have long been a staple of communities across the country, a way for neighbors to come together and connect over music, food, and their own local legends. This summer, Lipton Iced Tea and award-winning hitmaker T-Pain are joining forces to celebrate the power of community and giving fans a once-in-a-lifetime chance to get the ultimate block party in their hometown - hosted by "Cousin T" (aka GRAMMY Award-Winning Artist T-Pain) himself.
As concerns about the economy worry consumers and investors alike, consumer brand investment firm Coefficient Capital and analyst firm The New Consumer have released a mid-year 2022 Consumer Trends report, based on four surveys of more than 3,000 U.S. consumers.
The path to creating a successful brand is rarely a straight line. It can have twists and unexpected turns along the way. It is not uncommon to see companies rebrand,…
Taste Radio’s hosts discussed several recently announced collaborations, including those of high-profile drink brands that have aligned to create new RTD cocktails, a well-known entertainer and an upstart energy drink company and a humanitarian initiative that connects with better-for-you brands. They also chatted about notable new products, including a line of shelf-stable tamales, NA wine and beer and a protein bar with a somewhat odd name.
PARIS, France AND ATOTONILCO EL ALTO, Jalisco, Mexico-- PATRÓN Tequila, the world's number one super-premium tequila*, and LALIQUE unveil their third remarkable collaboration: PATRÓN en LALIQUE: Serie 3 ahead of National Tequila Day. Combining Mexico’s mastery of artisanal tequila and France’s crown jewel of the crystal industry, the Series 3 collectible is a celebration of the Weber Blue Agave plant from which PATRÓN Tequila derives.
Soon-to-expire snacks, surplus single-serve beverages and excess energy bars are the types of products that are now being donated to food insecure families through nonprofit organization Wellfare’s Better Box. The program currently distributes boxes of better-for-you grocery items nearly 800 recipient families at no cost.
Phil West has joined Conecuh Brands as VP of Marketing. Most recently he was with E. & J. Gallo working in brand marketing across both the wine & spirits businesses. West worked with Conecuh Brands CEO Roy Danis at Jose Cuervo International. “Not only am I thrilled to be working with Phil again but his business acumen, industry experience and leadership is an asset at this critical time as we continue to grow and expand the Conecuh Brands portfolio,” says Danis.
Woodford Reserve has released its annual limited-edition, high-proof expression - Woodford Reserve Batch Proof.
Now that “Christmas in July” is officially underway, brands like International Delight are rolling out new Grinch-themed products far in advance of the holiday season. However, other brands such as Tropicana and KeVita are embracing the summer heat and rolling out beach-friendly flavor extensions like Peachy Pineapple Paradise and Peach Lemonade.
ZURENA, the portfolio of simple and versatile Caribbean drink mixers, announced its expansion with H-E-B grocery stores, offering consumers access to premium non-alcoholic drink mixers in the Lone Star State. Made with a blend of Caribbean spices and tropical fruit juices, ZURENA can be added to any beverage (alcoholic or non-alcoholic) to deliver a delicious drink with a tropical twist.
In the race for dominance in the emerging functional soda category, gut health focused brands have had to walk a fine line between being a wellness drink – with all the baggage that designation brings for mainstream consumers – and being a fun and lively soda pop.
Enhanced water producer Lemon Perfect announced today it has named former Coca-Cola Company executive Jim Brennan as its President and Chief Revenue Officer; Colorado-based kombucha and tonic brand Rowdy Mermaid has made several new additions to its executive and sales teams, including the appointment of Matt Opperman as COO and CFO; Kevin Rutherford Reaches Finish Line at Nuun
