Lyre’s Names Nick Crutchfield Global Director of Education
Lyre’s Non-Alcoholic Spirits, the world’s most widely distributed brand in the no-and low- alcohol spirits sector, welcomes Nick Crutchfield as its new Global Director of Education. Crutchfield will be paramount to building brand advocacy for Lyre’s in 60 countries including Australia, United States of America, United Kingdom, New Zealand, Hong Kong, Singapore, China, the Middle East and throughout Europe.