Report: Soylent Exploring Sale
Plant-based food and beverage maker Soylent is exploring a potential sale, according to a report in Bloomberg on Tuesday.
News
Lifeway Foods Expands Humanitarian Relief Efforts in Response to Crisis in Ukraine
Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, continues to stand with the people of Ukraine by expanding humanitarian relief efforts to support those in need. Building on the Company's ongoing efforts, Lifeway will release a specially marked charity relief bottle with 100% of profits going toward Ukrainian humanitarian aid with a commitment of up to $1 million.
Amor Perfecto Fights to Reclaim Colombia’s Coffee Identity
For better or worse, the visage of Juan Valdez, a fictional marketing vehicle created by the National Federation of Coffee Growers of Colombia, has become inextricably linked to the worldwide perception of Colombian coffee. The humble coffee farmer, always with his trusted burro Conchita by his side, symbolizes the global appeal and heritage of the South American nation, but perhaps in a way that at best overlooks and at worst trivializes the passion and dedication behind Colombia’s coffee farmers and their unique crop.
Ghost Announces Multi-Year Sponsorship Deal with FaZe Clan
Energy drink and supplements maker Ghost is deepening its connection to the gaming community in entering a multi-year sponsorship agreement with esports organization FaZe Clan, which will span event activations, merchandise and video collaborations.
Cardinal Spirits Launches Florita Tequila Soda
Cardinal Spirits, the craft distillery in Bloomington, Indiana, announces the release of its newest canned cocktail, Florita Tequila Soda, a fizzy summer sipper coming to shelves in 12 states and Washington D.C.
Uncle Matt’s Organic Launches Zero Sugar Lemonade Juice Box Line for Kids
Uncle Matt’s Organic, the nation’s #1 selling brand of organic orange juice, is excited to announce the launch of two new offerings for kids: No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% DV Vitamin C, plus 25% DV Vitamin D and Zinc for immune support. Uncle Matt’s Organic No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box is available now in packs of eight.
SunDaze Expands Presence in Natural Grocery and Signs New Distribution in California and Tennessee
SunDaze, the new line of fermented alcoholic juice cocktails, enters summer 2022 with new promotions in the natural foods channel, and two new distribution partners.
Ball Corp. North and Central America Beverage Packaging Sales +23%, Volume +3% in Q1
Ball Corporation, the world’s largest manufacturer of aluminum beverage cans, reported $1.6 billion in sales in its North and Central America beverage packaging business unit for the first quarter of 2022, a +23% increase over the same period last year.
Taste Radio: How Do You Build A Bridge To Buyers And Investors? Bolster It With Brand Story.
Bridget Connelly, the co-founder and CEO of Luna Bay Booch, spoke about her inspiration for launching the hard kombucha company and why brand story is an essential asset when meeting with retail buyers. She also explained why investment in the category is a two-sided story and how her mentors have played a critical role in the brand’s development.
Ohza Introduces Pineapple and Grapefruit Mimosas
Ohza, the original canned mimosaä company that combines premium sparkling wine and 100% real fruit-juice to make a perfect mimosa to be enjoyed on any occasion, is pleased to introduce their newest offerings; Pineapple and Grapefruit. The new styles join the rest of Ohza’s roster of canned mimosas, which include Classic Mimosa, Classic Bellini, Mango and Cranberry. Pineapple and Grapefruit are available in 12oz cans with an SRP of $9.99/4pk, Ohza Pineapple is 120 calories, 4g of sugar, while Ohza Grapefruit 110 calories, 2g of sugar. All Ohza mimosas are gluten free, vegan, with zero added sugar and made with 100% natural juice.
Balcones Distilling and ZZ Top’s Tres Hombres Whisky Returns to Shelves
Balcones Distilling and Rock & Roll Hall of Famers ZZ Top announced today the return of their iconic collaborative whisky, Tres Hombres. The one-of-a-kind expression was originally released in November of last year, with presale selling out within minutes.
Country Crock Toasts to a More Sustainable Future By Introducing Cover Crop Whiskey
gilvy's creative team worked with Upfield’s Country Crock brand to raise awareness of critical sustainable farming practices through the development of the Cover Crop whiskey project – a program to bring awareness to sustainable farming and The Cover Crops Project, which provides Kansas-area farmers with financial resources and training to plant cover crops.
Cooperstown Distillery Supports Cal Ripken, Sr. Foundation
In the summer of 2021, Gene Marra, president of Cooperstown Distillery, was introduced by colleagues at the National Baseball Hall of Fame and Museum to the team at the Cal Ripken, Sr. Foundation and a philanthropic relationship was born.
Agua Bonita is Mad AF at Coca-Cola’s New Aguas Frescas Product Line
Last week, Kayla Castañeda, CEO and co-founder of Hanford, Calif.-based startup and BevNET New Beverage Showdown 21 champion Agua Bonita, posted an Instagram story highlighting how Coca-Cola-owned Minute Maid’s recently launched Aguas Frescas feature marketing similar to her company’s “Real AF” advertising campaign.