Roseade USA Announces Strategic Shift to California Production
Roseade, the original rosé lemonade spritz, is excited to announce a strategic shift in production, from Australia to California. The ready-to-drink spritzer was originally created in 2018 in Victoria, Australia, and launched in the U.S. market via Concurrent Wines in April 2021. Over the past year, Roseade has secured multiple U.S. distribution partnerships and gained popularity with retail and on-premise channels as well as in the convenience category, positioning the brand for continued growth and solidified new roots in the U.S. market through local production.