Whether you plan to sip cocktails or mocktails this holiday season, this week’s product launches have plenty to offer with a number of new mixers, bitters and ready-to-drink non-alc alternatives. Also in this roundup, we take a look at a new limited edition seasonal from Bubly and some new year-round additions to the functional beverage shelf.
In this gallery, we highlight the latest seasonal marketing moves and activations in spirits, including Dalmore's unique NFT offering, Bacardi's anti-winter campaign and Sipsmith's stylish collaboration with designer Jonathan Adler.
More than 40 beverage companies and their leadership have joined forces as the founding members of the Adult Non-Alcoholic Beverage Association (ANBA), an industry trade organization created to support companies in the non-alcoholic beer, wine, and spirits spaces.
Members of the U.S. House of Representatives have introduced a new bipartisan bill aimed at establishing federal standards for CBD food and beverage products.
The Naked Collective, maker of functional beverage brand Mude, announced this week that the product is now launching in Erewhon, Lassens and various independent stores in the Los Angeles area; Sparkling water brand Waterloo is now available on ecommerce platform Grovara, a B2B marketplace which sells wellness brands to international retailers; Following its March launch in retail, ready-to-drink cocktail brand SESH is now available in 12 states, according to the company.
Among the honorees in the Food and Drink category was Kayla Castaneda, 29, the co-founder of this year’s New Beverage Showdown 21 winner Agua Bonita. Forbes highlighted Castaneda’s heritage as a descendant of migrant farm laborers and a former Coca-Cola manager, noting that the agua fresca maker “has shaped her business in the image of her heritage.”
The makers of TX Blended Whiskey and TX Straight Bourbon announced the launch of TX Whiskey Canned Cocktails, their first ready-to-drink canned cocktails available exclusively in Texas.
Woodford Reserve, the world's top-selling super-premium American whiskey, announces the Winter 2021 Master’s Collection release - Woodford Reserve Five-Malt Stouted Mash. It’s a whiskey that exhibits the flavors of a classic beer.
Longtime Jones Soda Co. COO Eric Chastain has been promoted to the role of president of the newly formed Jones Soda Beverage Division; Golden Grail Technology Corp. has hired Erin Heit to help develop its growing brand portfolio; Alkaline water company Flow Beverage Corp. announced the exit of president and COO David Mock; Seth Teply has been named president and CEO of Tetra Pak U.S. and Canada.
Widow Jane Distillery announced the release of The Vaults 2021, the third edition in an old-and-rare whiskey collection from the New York-based brand fast becoming a seasonal favorite.
On The Rocks Premium Cocktails, the ready-to-serve cocktail brand created by master mixologists with award-winning cocktail programs, introduced its limited-release offering, The Manhattan.
The Dalmore Highland Single Malt has partnered with BlockBar.com, the premier non-fungible token (NFT) marketplace for luxury wine and spirits, to offer a limited edition liquor NFT with a set of The Dalmore Decades No.4 Collection.
Pusser’s Rum and HardScoop Distillery have joined forces to create a 12 oz. canned ready-to-drink version of the Pusser’s Rum Painkiller, a storied cocktail with roots in the British Virgin Islands and now served across the globe.
Barrell Craft Spirits (BCS), the award-winning independent blender and bottler of unique aged, cask-strength sourced whiskey and rum, introduced its BCS Gold Label Bourbon, a blend of 16 and 17-year-old straight bourbons, which were distilled in Indiana, Kentucky, and Tennessee.
