Less than a year after launching its first non-kombucha offering with its functional Adaptonic products, Colorado-based beverage brand Rowdy Mermaid is taking another step beyond its roots in kombucha with Adaptonic Clarity, a line of sparkling drinks made with Lion’s Mane mushrooms.
What this week lacked in volume of new products, it made up for with releases from some of the leading names in major categories like juice, sparkling water and kombucha, not to mention soda.
ThinkThin founder Lizanne Falsetto is going from protein bars to animal-free dairy protein, announcing today the launch of betterland foods, a new company developing products made with Perfect Day’s animal-free dairy proteins.
Party Horses announced Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months.
Following a two-week period that saw five beverage brands collectively add nearly $60 million in new funding, the hosts discussed each deal and how the companies are planning to deploy the capital. They also spoke about the increasing prevalence of food and beverage conglomerates internally developing on-trend concepts while taking branding and design cues from entrepreneurial companies.
Crook & Marker, the first certified USDA Organic cocktail brand, announced the launch of its 15% ABV Ready-to-Serve Margarita Series. The new premium organic line of 750ml bottled Margaritas are available in two refreshing flavors – Lime and Strawberry Hibiscus.
Southern Glazer's Wine & Spirits (Southern Glazer's) announced it has signed a multi-state distribution agreement with INSÓLITO, a small-batch, super-premium tequila from the brothers Octavio and Alberto Herrera, who own and operate the Premium de Jalisco distillery; double GRAMMY-nominated band Midland; and Spirits Innovation Partners (SIP).
With rumors circulating that it may be closing in on a merger deal, Monster Beverage Corporation reported record growth for the fourth quarter and full year 2021 in an earnings report this week, with 2021 net sales up 20.5% to over $5.5 billion.
TX Whiskey, the award-winning brand behind TX Blended Whiskey and TX Straight Bourbon, announced the launch of its new campaign to highlight their Texan roots starring award-winning actor and producer, Scoot McNairy.
Blue Run Spirits announces the hiring of Shaylyn Gammon as its first Whiskey Director. Gammon will drive the development and expansion of Blue Run’s whiskey portfolio.
Gatorade is pivoting away from sucralose with the launch of Gatorade Fit, the first product from the sports drink leader that does not include either sugar or artificial sweeteners.
Following “100 Years” – a two-part creative campaign in association with international artists – LOUIS XIII Cognac is entering a new artistic expression of Time in this latest creation, Believe in Time, an interdisciplinary performance art film.
Spirit Hound Distillers released its Five-Year Rye Whisky. This limited bottle release includes allocations to craft beverage stores across Colorado, marking the first time Spirit Hound’s Rye Whisky is available at retail.
NASHVILLE, Tenn. – Enliven, the nation’s leading beverage partnership consulting firm, today announces the appointment of Tim Harms as the company’s new Chief Executive Officer. Bringing distinctive leadership and experience…
