News

Mamma Chia Embraces ‘Diversity,’ ‘Empowerment’ with Rebrand

Pioneering chia beverage maker Mamma Chia is looking to emphasize diversity and empowerment with a comprehensive rebrand, set to begin rolling out to stores this month. Helmed by creative firm Gestalt Brand Labs, the new look stretches across Mamma Chia’s entire product portfolio.

Better Booch Raises $2.5M, Hires Former GT’s Sales EVP Presnall

California-based brand Better Booch has raised $2.5 million in a series seed round to support the expansion of its team, the company announced today, including the hiring of GT’s Living Foods vet Scott Presnall as its EVP of sales and a new VP of sales, John Weaver.

Flow: Net Revenue Hits $42M, While Losses Linger

Encouraged by improved gross margins and optimized production efficiencies, premium water brand Flow Beverage Corp. has raised its FY2022 net revenue target for branded products by up to 55%, according to financial results released by the company today.

BIOLYTE, the “IV in a Bottle,” Debuts New Melon Flavor

ATLANTA — Atlanta-based BIOLYTE, the world’s first physician-formulated, multi-use “IV in a bottle,” opens 2022 with the introduction of a fresh new flavor: Melon! Joining the brand’s two original flavors,…