Daily Briefing (Insiders Only): Why Was Liquid Death DOA in the U.K.?
It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.
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Gallery: New RTD Cocktails from Cutwater, Bartesian, Lightstrike, Sprinter
In our latest look at new RTD cocktail releases, Owl’s Brew invites comedian Chelsea Handler to spike its lemonade, Surfside goes green (with tea, that is) and Cutwater goes sweet on us with its Strawberry White Russian.
Taste Radio: ‘Cream Will Rise To The Top.’ How Emily Heintz Is Raising The Bar With Sèchey.
Emily Heintz, the founder of dynamic non-alcoholic beverage platform Sèchey, joins us for a deep dive into her vision for the company, including how Gen Z and millennial lifestyles are shaping awareness and trial, and why the founder’s voice is the most essential tool in connecting with customers.
US Spirits, Beer Advocates Brace for Steel and Aluminum Tariffs
American bev-alc suppliers are still in the crosshairs of a trade war. On Sunday, President Donald Trump reignited trade tensions with the European Union, threatening to bring back policies that hit American spirits exports hard in his first term.
Athletic Brewing to Be Available in More than 100 Live Nation Venues & 4 Festivals
Non-alcoholic (NA) beer maker Athletic Brewing Company has struck a multi-year sponsorship deal with Live Nation to make its beer available in 117 concert venues and at four major music festivals.
Daily Briefing (Insiders Only): Poppi’s Pre-Game Warm Up
This year’s pre-game show began well before Lady Gaga’s performance and no doubt the Big Game hype will bleed beyond this week as marketers work to squeeze the most out of their $8 million per 30-second ad spends.
100 Coconuts Power Through Partnerships Approach
Amid the growing coconut water set, 100 Coconuts is using partnerships with recognizable properties like Disney and Inter Miami to drive trial and build repeat customers in the natural channel.
Taste Radio: Don’t Go To Expo West.* Why Are ‘Leisure’ Drinks Growing?
Someone has to say it: Expo West isn’t for everyone. One host makes a case on why some folks should skip the Super Bowl of CPG… while three others try to prove them wrong. We also sit down with Trevor Burns of Leisure Hydration, an emerging brand of electrolyte drinks making waves in SoCal.
New Products: Celsius Steps Back in Time, KDP Unveils Slate of Cold Beverages
In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
Pernod Ricard Blames Geopolitical Uncertainty For Gloomy Outlook
Another major spirits group has blamed geopolitical instability for cutting its sales outlook.
Liquid Death Withdraws from U.K. Amid Supply, Sales Challenges
British consumers will simply have to die another day after Liquid Death announced this month that it will be pulling back from the U.K. and the broader international market.
Reviews: Fruga, Live Soda, Jas Mojito, Barbarian Water
In this roundup of new product reviews, we try new beverages including sparkling prebiotic sodas from Fruga and Live, functional mocktails from Jas, and Barbarian Water, the first product that…
Ball Acquires Florida Can Manufacturing Facility, to Build New Plant in Oregon
Ball Corporation’s full-year earnings call proved eventful, with the world’s largest can manufacturer announcing plans to build a new dual-line can manufacturing facility in Oregon, as well as acquire a Florida manufacturer in a $160 million deal.
Tequila Powerhouse Diageo Blames Tariffs For Possible Trouble In 2025
Spirit suppliers got a brief reprieve when President Donald Trump delayed tariffs with Mexico and Canada on Monday, but the threat of a trade war has still hampered the growth outlook for one of the industry’s biggest players.