Even as the company has scaled up its ambitions as a robust CPG platform – highlighted by its acquisitions of La Colombe in 2023 and Daily Harvest earlier this year – Chobani has sought to maintain its edge by combining its mission-driven philosophy with practical and effective innovation. As we learned in conversation with Chobani chief customer officer John Frost at BevNET Live Summer 2025 in June, achieving that chemistry within the organization is a considerable challenge in itself, but it’s one well worth the effort.
“We will only make products we are proud to give to our kids, our neighbors,” Frost said. “Through that we believe we can provide good for the community, [and] for our associates. That’s a challenger mindset. That’s not the norm across the U.S. So we believe in that ecosystem and model, and a big reason why people work at Chobani is being able to prove out that this challenger mindset that starts at the top is one that will work across the U.S.”
Watch the video for the full discussion with Frost on how Chobani has integrated that challenger mindset into its corporate strategy, how that philosophy has impacted the integration of La Colombe, and how the company works to avoid sliding into complacency.