Taste Radio Insider Ep. 33: Whether It’s Food or Apparel, Patagonia Starts With a Problem
In this episode, Patagonia Provisions managing director Birgit Cameron spoke about the origins and development of the brand, a food and beverage offshoot of outdoor apparel giant Patagonia. She also discussed the opportunities and challenges of being aligned with its parent company and why its uncommon innovation strategy is critical to its overarching mission.