There’s a new New York City-based coconut water brand on the market and it isn’t looking to build through the typical channels. Strange Water, created via a partnership between live events company Stranger Than and promoter TCE Presents officially launched this week.
U.K.-based liquor brand Quarter Proof is making its U.S. debut this month as it attempts to offer a "third way" to drink cocktails using its lower-ABV agave and grain spirits.
In this week’s new products roundup, BEAM teams up with Dole to introduce Dole Whip-flavored supplement powders, Jones Soda seeks to capture a piece of the ever-expanding craft mixers market and Brew Dr. celebrates Pride Month with limited edition rainbow-wrapped bottles and cans.
How did Harken Sweets, an upstart brand of better-for-you candy bars, land placement in the checkout aisles of thousands of Walmart stores just months after its debut? Founder & CEO Katie Lefkowitz explains how she secured and prepared for her pitch meeting with Walmart and why the category buyer said “yes” almost immediately.
Brown-Forman announced yesterday a -8% decline in reported net sales to $1.0 billion in Q4 FY 2024 driven by lower volumes of tequila and whiskey, and the broader slowdown in the spirits industry.
Massachusetts regulators officially put an end to the sale of hemp-derived CBD and THC products outside of dispensaries last week. Here's what it means for cannabis industry stakeholders in the state and foretells other regulatory moves throughout the country.
Bottled water manufacturer Icelandic Glacial announced today it has named Sadowsky to its board of directors. The man also known as the “Beverage Whisperer” is a senior advisor at investment firm Verlinvest and the executive director of beverage distribution group NIDA, but joins Icelandic’s board as an individual.
The Federal Trade Commission (FTC) is preparing a lawsuit against Southern Glazer’s Wine and Spirits, the nation’s largest alcohol distributor, over its pricing practices, according to a Politico report published yesterday.
It’s another busy day in the world of celebrity drink brands, as we take a first look at Lionel Messi’s new “positive hydration” product and Sofia Vergara’s women-focused Colombian coffee brand, plus Snoop’s next beverage venture.
Keurig Dr Pepper (KDP) is beefing up its DSD wing with the acquisition of Arizona-based Kalil Bottling Co., in a deal that gives the beverage strategic control of all production, sales and distribution assets and its first facility in the Grand Canyon State.
Jocko Willink, a decorated, retired Navy SEAL and founder of better-for-you beverage and supplement brand Jocko Fuel, explained why having a “military mindset” means more than you might think and how he empowers his team to navigate the complexities of running a modern consumer brand.
Jinx Drinx, which launched in Las Vegas this month after testing in Southern California, is a new ready-to-drink cocktail that that comes in a pouch with patent-pending packaging that includes a sealed-in straw to mitigate drink tampering and drink and drug-facilitated sexual assault.
As online marketing and ecommerce have radically changed the playbook for brands, CPG strategy firm PLTFRM is aiming to provide a new “operating system” for modern startups, and now it’s expanding its retail and marketing services to new channels and new industries.
Beverage sales over Memorial Day weekend “broadly met or exceeded expectations” of beer distributors and convenience channel retailers, according to the latest Beverage Bytes survey by Goldman Sachs Equity research.
