News

This Water Is Not Beer: Brami Co-Founder Rides Canned H2O Wave

While Not Beer co-founder Dillon Dandurand acknowledges Liquid Death’s appeal as an alcohol alternative, his brand aims to make that relationship and positioning even closer by calling out the contrast in the most obvious way possible.

Treat Yourself With New Vita Coco Strawberries & Cream Treats

Every now and then, we all deserve a little treat, and The Vita Coco Company (NASDAQ: COCO) has just what you need. Its flagship coconut water brand, Vita Coco, is introducing Vita CocoTreats, a new coconut milk beverage crafted for those moments when you’re in the mood for something light, sweet, and satisfying.

Uncle Waithley’s Continues Expansion

Uncle Waithley’s Beverage Company, the award-winning mixologist-crafted, Caribbean-inspired flavored beverage producer known for its authentic flavors and cultural connections, is thrilled to announce several exciting developments as it embarks on its next phase of expansion.

Taste Radio: Why Getting To ‘Zero’ Means Winning Today… And Tomorrow

What role can bars and mixologists play in protecting Earth’s fragile environment? It’s a question that Torres Brandy is attempting to answer via its innovative Zero Challenge competition, which is designed to promote a new paradigm in hospitality by aligning cocktail culture with environmental responsibility.

Data: Margarita Reigns; Cocktail Velocity Up 5%

America’s number one cocktail is… still number one. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023, followed in popularity by the martini and Moscow mule, according to new data released by CGA from NIQ.