BevAlc: Total Sales Show Slight Improvement

The latest data set from NIQ showed a modest improvement in sales growth for total BevAlc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.

Beyonce Partners With Moët Hennessy on American Whiskey

Queen B has stepped onto the spirits stage. Beyoncé Knowles-Carter has joined forces with Moët Hennessy, the wine and spirits subsidiary of luxury group LVMH, to launch a new whiskey venture, announced today.

CGA: American Whiskey Gains Ground On-Premise

American whiskey is gaining steam as its mother category retains a leading position on-premise in the last 12 months, according to NIQ-owned on-premise data firm CGA.

Aether Group Targets Corte Vetusto for Turnaround Potential in U.S. Market

Sometimes it’s a brand’s challenges that make it an attractive acquisition target. Last week, the Aether Group, a recently launched incubator and brand house from a former Coca-Cola executive made its first acquisition: Corte Vetusto, a mezcal brand with a U.K. footprint whose U.S. distribution stalled due to the pandemic.

Diageo Sells Rum Brand Pampero to Gruppo Montenegro

Diageo has completed its second brand sale in the span of a month, announcing today it has offloaded Venezuelan rum label Pampero to Italian food and spirits company Gruppo Montenegro.