As spring progresses and the flowers begin to bloom, so too do new releases from spirits makers like DIAGEO, PATRÓN and Lux Row. In this gallery, ZAKUSKA makes its debut in the vodka category, Elvis Whiskey pays homage to the ‘King of Rock ‘n’ Roll’’s favorite snack and Nikka announces the return of traditional statements to its U.S. portfolio.
Two craft spirit veterans have joined forces to acquire Goza Tequila, the company announced yesterday. The acquisition comes as high-end tequila continues to drive growth for the spirits category.
A federal judge has dismissed a proposed class action lawsuit alleging that Topo Chico Margarita Hard Seltzer is deceptively labeled because it is fermented and lacks tequila.
Inspired by customers using kombucha as a cocktail mixer on social media during the pandemic, the team behind MightyBooch is launching Miixt, a first-to-market vodka kombucha RTD, this week.
Ghost Tequila brings in former Mast-Jägermeister U.S. CEO, WES Brands builds leadership team, and Infuse Spirits hires an industry veteran.
As tequila continues to rise, Campari Group has expanded its agave spirits portfolio with the launch of a new tequila, Mayenda. The brand will debut with a blanco expression available in Mexico and the U.S. this week, retailing at $70.
On-premise tequila sales were up 23% in the latest 52 weeks on-premise compared to last year, and 7% off-premise, according to new data from NIQ. Here are four of the factors behind the rise of agave spirits.
Non-alcoholic spirit companies are updating their playbooks as they angle for a share of the $11 billion no/low beverage alcohol market.
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.
Though summer is still several months away, some ready-to-drink cocktail makers are looking to kick off the season early with their new releases. In this gallery, Jennifer Lopez makes her first foray into the category with a line of lightly sparkling cocktails, Boston Beer Company announces its new “bang-for-your-buck” brand and Tip Top Proper Cocktails expands its portfolio of classic low-ball cocktails.
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.
Jamaican beer maker Red Stripe has released its first spirit-based portfolio extension, Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.
A new study highlights preferences and motivations for drinking alcoholic beverages across race and ethnicity. The study, published in February, comes from Collage Group, a cultural intelligence agency that offers consumer insights across race, ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments.
Last month, Pernod Ricard acquired peanut butter whiskey Skrewball, a play that came as flavored whiskey develops into a fast-growing segment. But is the same evolution occurring for flavored versions of the spirit industry’s other rising spirit, tequila?
