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This summer’s new whiskey releases saw brands paying homage to smoky summertime bonfires, releasing new 2022 editions of previously released products and rolling out new collaborations. Check out the gallery for new releases from WhistlePig, Hotel Tango and MF Libations.
As the heat and humidity linger, many beverage brands are rolling out new ready-to-drink cocktails to help cool you down. Check out this gallery for five new offerings you can sip in the shade.
Comedian and brand-builder Jilly Hendrix is the latest founder to get into the low-and-no-alcohol category with BODY, a 30% alcohol-by-volume (ABV) vodka that launched last week.
Baijiu producers claimed the top five spots on the world’s most valuable spirit brands list in 2021, but the spirit is still a novelty in the U.S. thanks a lack of accessibility and availability, according to Derek Sandhaus, co-founder of Ming River Baijiu.
When the leadership of the Paskenta Band of Nomlaki Indians expanded its casino, a brewery and distillery seemed like a natural addition. But until a few years ago, distilling alcohol on reservations was illegal. Now, the Paskenta Brewery & Distillery is the first tribal-owned California distillery. One of just a handful of tribal-owned distilleries in the U.S., it’s also aiming to be a model for others.
Black-owned South African spirits group Spearhead announced today it has raised $3 million to expand the reach of its two products, Vusa Vodka and Bayab Gin, to the U.S., as well as launch new product lines and accelerate its marketing efforts.
Last month The Coca-Cola Company and Brown-Forman announced the launch of a new Jack & Coke ready-to-drink (RTD) product— but eager U.S. drinkers will have to wait. The new beverage will first launch in Mexico, sparking the question: as RTD growth spreads globally, where are major suppliers headed next, and what will they be looking for?
Last week, Pernod Ricard announced the launch of The American Whiskey Collective, a new business unit dedicated to the company’s American whiskey portfolio that will pursue growth by investing in the “new fashioned” brands’ innovation.
As the summer heat begins to stick around, ready-to-drink cocktail makers are rolling out new formats and flavors hoping to win a spot in beachgoers' coolers. Check out this gallery for sports-themed vodka cocktails, Joe Jonas’ line of Fizzy Sangrias and Skrewball’s new on-the-go format.
Sparkling tequila cocktail Onda has closed a $12.5 million funding round led by existing investor Aria Growth Partners, the company announced today. Aria originally backed the brand in its $5 million Series A round last May, and is reinvesting on the back of a strong performance over the past 12 months, during which it has surpassed 10,000 total doors across more than 30 states.
Brian Rosen doesn’t want to invest in your vodka flavored with sriracha or lemon peel and cumin. The lifelong beverage entrepreneur and advisor is channeling his experience into growing spirit brands that instead have wide appeal, and he’s adding strategic capital through InvestBev, an investment firm focused on adult-beverage brands, raw distillate, beverage technology and cannabis.
In his own words, Grisa Soba has “always been a contrarian and tried to do things differently.” That approach has taken Flaviar, the spirits enthusiast membership club Soba launched in 2012 from a simple tasting box format to one of the largest clubs of its kind serving the U.S. and EU.
With more drinkers reaching for tequila-based ready-to-drink (RTD) cocktails, mezcal versions could seem like a natural next step considering the spirit’s recent rise. Madre Mezcal, a brand with a foothold in the mezcal market is the most recent to launch their version, a 5% ABV can called Desert Water that comes in four flavors. Meanwhile, Elenita, which launched as the first mezcal RTD in 2020, has been steadily growing their distribution. But unlike other agave spirit RTDs, they might not get much competition for a while – the supply chain challenges are just that big.
Speaking just a few weeks after the energy drink maker’s Q2 earnings report, Monster president and chairman Rodney Sacks said the price increase will kick in on September 1, coming on the heels of incremental hikes in late 2021 and early 2022. The move will put Monster in line with chief rival Red Bull, which communicated to retailers that it will raise pricing by 7.6% (about 10 cents per can) on the same date.