Last year, Molson Coors acquired Clearly Kombucha to mark the company’s first purchase of a non-alcoholic beverage brand. Nine months later the small California-based brand has a refreshed look and an energized market strategy aimed at growing the brand’s presence in the kombucha set.
In this interview video recorded at Natural Products Expo West 2019, we spoke with the brand’s founder William Siff, a former acupuncturist, to learn how the company is working to make its adaptogen-based beverages click with conventional channel consumers.
In this interview from Natural Products Expo West 2019, BevNET managing editor Martin Caballero caught up with Honest Tea co-founder Seth Goldman to discuss recent company updates and innovations aimed at growing the brand’s reach with consumers of all ages, plus retail expansion and efforts to improve sustainability.
In this clip Matt Jimenez, founder of food and beverage portfolio company MindFull, explains how his previous industry experience is informing the launch, why he chose to partner with wellness brand Gaiam, and how MindFull will develop lifestyle brands around functional products.
According to The Compass Group, the average person today spends between 46 and 50 hours per week at work and U.S. unemployment is at its lowest since 1969 at just 3.7 percent. Today, the break room has suddenly become a tantalizing proposition for CPG food and beverage brands.
We are riding a “blossoming new wave” of beverage where consumers are breaking from conformity and embracing diverse categories according to SPINS VP of brand growth solutions Andrew Henkel, who broke down how the evolving beverage landscape during a presentation at BevNET Live Winter 2018.
As Fiji receives free media play via musicians and late night television skits, its owner The Wonderful Company continues to put in the legwork to maintain its vitality. In this clip from BevNET Live, Fiji president Elizabeth Stephenson walks through how Wonderful is keeping a mature brand like Fiji at the top of the conversation.
When investors and entrepreneurs clash, it can be a recipe for disaster. But when the partnership is honest and supportive, it can be the key to taking a business to the next level. In this clip from BevNET Live Winter 2018, REBBL CEO Sheryl O'Loughlin and BIGR Ventures co-founder Duane Primozich talk about how they have developed the traditional investment/brand dynamic into a true friendship.
To raise or not to raise? To sell or not to sell? Those are questions that can haunt young beverage entrepreneurs, and the consequences for making the wrong decision at the wrong time can be significant to even the best-positioned companies.
In this video from BevNET Live Winter 2018, Sarah Alderson, divisional merchandise manager of chilled packaged goods at Walmart, discusses how the retailer is embracing innovation and seeking to break its monolithic, low-priced reputation by opening the doors to startups and offering a powerful launchpad for maximizing a brand’s value.
In this clip from day one of BevNET Live Winter 2018, FORTO founder Neel Premkumar went deep into what’s worked for him, what hasn’t, and his advice to entrepreneurs on navigating the market with a fast-growing brand transitioning from small startup to a national player.
In July, Fiji left the Keurig Dr Pepper allied brands portfolio to handle its own distribution. The transition marks the start of a new era for the premium water brand, and at NACS this month the company’s president Elizabeth Stephenson gave BevNET some insight into what the future might look like.
Earlier this year, Vermont-based maple water maker DrinkMaple rebranded itself as DrinkSimple, a move to accommodate and better define a growing product portfolio that included new types of plant-based beverages such as watermelon water.
Clear/Cut Phocus, a sparkling water infused with 75mg of caffeine from green tea and L-theanine, an increasingly popular amino acid and nootropic also sourced from tea that provides consumers with a more level, focused energy boost without a crash.