Though it’s just getting rolling, Delta-9 THC is looking like a game changer in the cannabis food and beverage space as the hemp-derived ingredient is making it possible for brands to break out of the dispensary channel and reach mainstream shoppers.
In this video interview, PRIME co-founder Logan Paul sat down with us to discuss how the brand achieved its rapid rise in both the hydration and energy drink categories, including how his and his co-founder KSI’s hands-on approach to branding and marketing helped differentiate the company from other influencer-backed brands.
In a BevNET video interview, three female founders in the non-alcoholic set discuss the growing contingent of women pushing the category into new places with NA bottle shops, pop-ups and innovative products to bring more inclusivity to the movement.
At Natural Products Expo West 2023 last week, the publicly-traded company unveiled a rebrand across its product lines – which includes sodas, iced teas, energy drinks and kids beverages. In this video, recorded at the brand’s show booth, Zevia CEO Amy Taylor said the visual refresh is aimed at bringing new consumers into the brand through a modern look.
In this interview, Bodkins breaks down how Boisson is building both with individual shoppers and foodservice partners and addresses a range of topics, including why some high-profile brands may struggle over the next year and why Red Bull is a case model for Boisson’s own evolution.
BevNET spoke with Ken Hall, Thaiwala's VP of National Foodservice Sales, about how the drink is positioned within the market, its omnichannel approach of building inside and out of foodservice, and a potential move into single-serve ready-to-drink products.
Harmless Harvest CEO Ben Mand discussed the brand's latest innovations and its ongoing efforts to showcase its star ingredient, as well as how it is coping with inflationary pressures as a premium product.
BevNET’s edit team to unpack the news of Bang's bankruptcy filing and discuss its impact on the present and future of the energy drink giant.
Speaking with BevNET at Expo East 2022 in September, Ross explained how the brand’s approach toward the market has informed its product innovation strategy, making gains with Gen Z through its recent collaboration with Chamberlain Coffee, and growing the brand in mainstream vs. natural channels.
TOST CEO Brooks Addington discussed how rising interest in non-alcoholic alternatives is fueling interest in his brands's sparkling drinks, and shared the company's plans to launch in cans.
In this interview, James Beard Award semifinalist Finn Walter, the head chef and owner of The Nicolett in Lubbock, Texas, discusses how zero-proof cocktails fit into West Texas drinking culture, shares his thoughts on some of the brands making an impact on the nascent space, and looks ahead to the future of the non-alcoholic cocktails.
In this episode of Category Closeup, NOSH editor Carol Ortenberg sits down with a panel of CPG founders, executives and experts to take a look at food and beverage trends in the allergen-friendly (or free-from) category.
In this video, recorded at Natural Products Expo West 2022, Orro founder Shaun Neff and partner Tabatha Brown how the product is being positioned within the beverage market as well as how they believe brands can stand out in the competitive plant-based space.
In this interview recorded at the show, Califia CEO Dave Ritterbush discussed how the brand is keeping up with consumers’ desire for more plant-based options, the company’s evolving relationship with RTD coffee products, the untapped potential of culinary applications for its drinks and how Califia is honoring its late founder, Greg Steltenpohl.
