As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy, creating a thriving, multi-million dollar partnership with Amazon.
Since founding McGinn eComm in 2014, Betsy has worked with hundreds of clients from the natural products industry to successfully launch, optimize, and recalibrate their brands online. From product development and profitability analysis to alignment of their multi-functional teams, McGinn eComm guides clients through every step of this complex channel, helping to ensure a profitable eCommerce business.
The author of “eCommerce…The New Frontier” (Natural Products Field Manual, by Bob Burke), Betsy is a regular speaker at workshops and conferences, including Natural Products Expo East and West, Specialty Food Association events, BevNet and Project Nosh, The Hirshberg Entrepreneurship Institute series, New Zealand Trade and Enterprise and TIQ Australia.
Betsy holds a B.A. in journalism from Duquesne University, and an M.B.A in marketing from Temple University.