Beverage School


Seth Goldman is co-founder and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, and is carried in more than 100,000 outlets.  The company has also enjoyed aggressive expansion of its Honest Kids and Honest Fizz product lines.  In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s lower-calorie, organic and Fair Trade mission.

The company continues to deepen its relationships with suppliers in India, China, and South Africa and has creative marketing partnerships with TerraCycle, Arbor Day Foundation and IndoSole.  In 2014 Seth was recognized by the United States Healthful Food Council with a REAL Food Innovator Award for helping change the food landscape by providing options that are healthier for both the body and the planet.Seth serves on the boards of the American Beverage Association, Bethesda Green, Beyond Meat, and the Maryland Economic Development Commission.