This section covers financial startup information for newer entrepreneurs and includes topics such as acquiring capital through borrowing, crowdfunding and varying forms of early-stage capital approaches.

• Raising Capital 101

• 18 secondsWhat brought you into the beverage space?
• 23 secondsWhat’s one thing you wish you knew before going into the beverage industry?
• 35 secondsWhat are some options for product distribution that exist outside typical large beverage or food distributors?
• 25 secondsWhat’s one thing you wish you knew before launching your product?
• 22 secondsHow did you secure the initial investment in your company?
• 1 minutes 5 secondsShould I consider friends and family during investment rounds?
• 34 secondsWhen is the right time to seek outside capital or investment?
• 1 minutes 20 secondsWhat do investors look for in an entrepreneurial brand?
• 59 secondsHow important is profitability and sustainable growth to acquiring new investors?
• 32 secondsWhat drives the valuation for a startup brand?
• 1 minutes 5 secondsWhen is the right time to seek outside capital or investment?
• 46 secondsWhat’s some advice you would give brands thinking of taking on investment opportunities?
• 52 secondsHow much money is needed when starting a new brand?
• 1 minutes 23 secondsWhere can I look to find potential investors for my product or brand?
• 40 secondsDo the rules change when it comes to investors after initial launch and success of a product?
• 2 minutes 14 secondsWhat are some of the advantages to working with investors who already have a track record within the beverage or food industry?
• 1 minutes 38 secondsHow long can a potential investment deal take?
• 1 minutes 45 secondsAre food and beverage industry investors typically high or low risk investors?
• 2 minutes 25 secondsWhat are some legal aspects to investors that a typical startup entrepreneur might not be aware of?
• 22 secondsWhat is a Consumer Packaged Good?
• 1 minutes 37 secondsFrom an investor’s perspective, what are the key components of a business plan?
• 2 minutes 41 secondsWhat do you tend to see lacking in many startup business plans?
• 1 minutes 53 secondsI’ve developed a great product, but I need help with the planning and financial end of things. What are my options?
• 1 minutes 16 secondsShould I hire someone to develop my business plan or do it myself?
• 1 minutes 18 secondsWhat things can I do to make my business plan attractive to potential investors?
• 2 minutes 24 secondsShould I be conservative or aggressive in how I present the opportunity for my company?
• 1 minutes 43 secondsCan you define a conservative or aggressive company outlook?
• 1 minutes 45 secondsFor what time period should my initial business plan cover?
• 1 minutes 51 secondsShould I even talk about an exit strategy in my business plan when I’m pre-revenue?
• 2 minutes 12 secondsHow do I determine when to raise money? Or should I continue going it alone?
• 1 minutes 18 secondsWhat is an angel investor?
• 1 minutes 11 secondsWhere do I find angel investors?
• 1 minutes 22 secondsWhat are the methods of raising capital when getting started?
• 1 minutes 40 secondsIs it better to have a large group of investors who are each contributing a small amount of money or a small group who are each contributing larger sums?
• 1 minutes 37 secondsWhen I first raise money, how much equity should I be willing to part with?
• 1 minutes 52 secondsIs it a good idea to give up ownership of my company for startup capital?
• 1 minutes 53 secondsWhat alternative financing strategies exist for startup beverage companies?
• 2 minutes 47 secondsHow do you manage investor expectations?

• Small Business Administration: Funding

• 2 minutes 14 secondsWhat are some of the loan programs the SBA offers and do you offer assistance with the application process?
• 1 minutes 19 secondsCan you talk to me about some grants (government, non-profit) available to small businesses and the regulations associated with them?

• Crowdfunding

• 1 minutes 1 secondsWhat is Crowdfunding?
• 2 minutes 33 secondsWhat is the Jumpstart Our Business Startups Act (JOBS Act of 2012)?
• 54 secondsWhat are some different ways to crowdfund?
• 1 minutes 52 secondsDoes my product need to exist at the time of fundraising?
• 1 minutes 2 secondsDoes my product or service need to exist at the time of fundraising?
• 2 minutes 2 secondsAre certain crowdfunding sites better for different types of businesses?
• 1 minutes 12 secondsDo I have to be specific about what the money raised will be used for?
• 2 minutes 9 secondsDo crowdfunding sites offer any other benefits other than hosting my fundraising efforts?
• 1 minutes 18 secondsDo crowdfunding websites or investors gain equity in my company if we reach our financial goal?
• 55 secondsWhen raising capital through a crowdfunding platform is there an expense?
• 1 minutes 29 secondsDoes the crowdfunding site set up my initial offering, website or portal?
• 54 secondsIs there a chance for face to face interaction with Crowdfunding platforms?
• 1 minutes 41 secondsDo I need an identity for my brand or product for my fundraising efforts?
• 17 secondsDo investors have to pay a fee to back my investment goal?
• 22 secondsHow long can the fundraising process take?
• 1 minutes 22 secondsWill I still be able to access some of the capital if I fail to meet my full target fundraising goal?
• 2 minutes 1 secondsHow can I get potential investors see my product or company fundraising efforts?
• 1 minutes 29 secondsWhere will my backers or investors come from? Are there consistent users on a crowdfunding site or will my marketing efforts drive investors to my campaign?
• 2 minutes 7 secondsWhat is important to investors?
• 1 minutes 40 secondsCan I place limitations on how much an investor can contribute?
• 1 minutes 49 secondsHow will I manage my new investors post raise?
• 1 minutes 54 secondsI believe I have a unique offering and want to keep the idea out of the public eye until funding has completed. Can I limit access to my investment-product offering?
• 33 secondsWill investors be able to see other investors who have contributed to my goals?
• 1 minutes 12 secondsIf I have angel investors or friends & family that are interested in funding my new business, should I direct them to my crowdfunding efforts or take separate investments?
• 58 secondsWhat happened if I have to close my business or cease operations after I’ve completed my raise?
• 58 secondsWhat if my chosen crowdfunding website closes after I’ve completed my raise?
• 48 secondsShould I seek legal counsel when crowdfunding?
• 48 secondsWhat is Kickstarter?
• 1 minutes 11 secondsCan you briefly walk me through the steps of what you had to do to get your product Kickstarted?
• 13 secondsHow much does it cost to put your product up?
• 1 minutes 39 secondsWhat’s the timeframe for Kickstarter to get your product funded? What happens if it’s not successful? Could you put up the product again?
• 50 secondsWhat has your experience with Kickstarter been so far? Do they have resources to assist you in the process?
• 1 minutes 43 secondsAre there any techniques you know that can help promote a Kickstarting product?
• 19 secondsHow is The Holistic Kickstarter doing?
• 2 minutes 9 secondsHow are you able to offer a private tour of Necker Island as a backer prize on Kickstarter?