Course: Developing and Growing the Brand
Growing the Brand
- What is brand awareness and how important is it?
- Your company has a variety of different products and line extensions all of which come under the same HONEST brand. Why is that important?
- How quickly did consumers get behind your brand? Is there a tried and true formula to it?
- With so many line extensions over the years how do you know which ones to keep and which ones to end? Is it purely a financial decision?
- Would you recommend working on flavors and products in-house as opposed to outsourcing?
- When should I consider line extensions?
- Can line extensions help resolve challenges?
- I sell my product very locally, and it is well received, what do I do now?
- What’s the most effective way to forecast demand for regional or national market?
- How do I expand my business from one single product to multiple offerings?
- How do I take my product mainstream?
- My brand is growing who should my first hire be? And why?
Brand Research and Positioning
- What is brand research and positioning?
- How can a branding/design firm help with research & positioning?
- Who needs to be involved in the brand research and positioning process?
- What if I have a tight timeline? Can I skip research and go straight into production and launch?
- How does brand research and positioning differ with market research?
- Is it possible to start the brand research and positioning process in house?
- If I’ve already done the research, can I just relay that information to my branding/design firm?
- What is the typical cost associated with brand research?
- Does brand research and positioning involve focus groups?
- What are some key deliverables one should expect after the research is completed?
- When working with food or beverage is the brand research process easier or harder than a typical product placed on a shelf?
- Once my initial brand research has been completed, does it ever need to be revisited?
- Can you ever overdesign a product after completing the research process?