Beverage School
Distribution Choices and Options for Consideration
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Details
- Categories
- Distribution , Route to Market
- Run Time
- 6 minutes 41 seconds
- Last Updated
- 4/8/2015
Table of Contents
- How does location affect my route to market?
- How would niche products benefit from a non-traditional route to market?
- Can brands transition from non-traditional to chain driven accounts without sacrificing their functional integrity?
- Are their challenges to sampling and demoing my product in a non-traditional account?
- What role does big box stores play in my retail strategy?
- What should I do if I’m not happy with my current distributor? Can I make a switch?