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Details

Run Time

4 minutes 20 seconds

Last Updated

5/15/2015

Table of Contents

• 15 secondsWhat is trade spending?
• 52 secondsWhat are the factors I need to consider when determining my trade spending for a particular period of time?
• 26 secondsWhat percent of my total sales should I be spending on trade expenditures?
• 2 minutesWhere should newer brands focus their trade spending on?
• 57 secondsWhat is a retailer ad program?